Technology Management

Recognizing, evaluating and successfully using technologies

Josef Gochermann (Autor)

Buch | Softcover

X, 54 Seiten

2022 | 1st ed. 2022
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-36354-3 (ISBN)

Infos

In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.

Autor

Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabrück University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.

Produkt-Details

• Erscheinungsdatum: 01.04.2022
• Reihe/Serie: essentials
• Zusatzinfo: X, 54 p. 1 illus.
• Verlagsort: Wiesbaden
• Sprache: englisch
• Maße: 148 x 210 mm
• Gewicht: 101 g
• Themenwelt: Technik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Competing technologies • New Technologies • relevant technologies • scenario technique • Technology benefits • Technology forecasts • Technology Management • Technology position • Technology Roadmap • technology strategy
• ISBN-10: 3-658-36354-1 / 3658363541
• ISBN-13: 978-3-658-36354-3 / 9783658363543
• Zustand: Neuware