Entrepreneurship, Innovation and Sustainable Growth
Routledge (Verlag)
978-0-367-20462-4 (ISBN)
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Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers.
Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance.
Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.
Nader H. Asgary is Professor of Management and Economics at Bentley University, USA, and founder and President of the CYRUS Institute of Knowledge. Emerson A. Maccari is Professor and the Dean of Graduate School of Management at UNINOVE University, São Paulo, Brazil.
Introduction
Introductory chapter: entrepreneurial discovery, creationary, and business model development
PART I: The environment and entrepreneurship
1 Entrepreneurship and development in the era of globalization
2 Cultural context, entrepreneurship, and development
3 Technology, communications, and entrepreneurship
PART II: Individual characteristics and training
4 Personality, experience, and training
5 Creativity, innovation, and development
PART III: The organization
6 Institutions, governance, and strategy
7 Ethics and corporate social responsibility
PART IV: Process
8 Marketing, technology, and entrepreneurship
9 Financing opportunities and challenges
10 Essentials of bookkeeping
Index
| Erscheinungsdatum | 12.12.2019 |
|---|---|
| Zusatzinfo | 40 Tables, black and white; 72 Line drawings, black and white; 69 Halftones, black and white; 141 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Gewicht | 721 g |
| Themenwelt | Technik ► Umwelttechnik / Biotechnologie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-367-20462-2 / 0367204622 |
| ISBN-13 | 978-0-367-20462-4 / 9780367204624 |
| Zustand | Neuware |
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