Communication in Political Campaigns

William L. Benoit (Autor)

Buch | Hardcover

292 Seiten

2006 | 2nd Revised edition
Peter Lang Publishing Inc (Verlag)
978-0-8204-8636-9 (ISBN)

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This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media – from television spots and debates to candidate webpages and direct-mail advertising – it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

The Author: William L. Benoit received his Ph.D. in communication from Wayne State University. He is Professor of Communication at the University of Missouri, and is frequently called upon as an expert by the news media during political campaigns.

Reihe/Serie	Frontiers in Political Communication ; 11
	Frontiers in Political Communication ; 11
	Frontiers in Political Communications ; 11
Zusatzinfo	Illustrations
Verlagsort	New York
Sprache	englisch
Maße	160 x 230 mm
Gewicht	640 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Allgemeines / Lexika
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
ISBN-10	0-8204-8636-1 / 0820486361
ISBN-13	978-0-8204-8636-9 / 9780820486369
Zustand	Neuware