Histories of Political Public Relations
Routledge (Verlag)
978-1-032-50091-1 (ISBN)
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Despite strong arguments which have been exploring the influence of PR on public information, propaganda, the development of nation branding and policy making, there remains little research on the history of governmental PR. This has led to a limited understanding of the discipline which aligns it with a supportive role to wider marketing campaigns or with a stretch to political communication through lobbying.
Responding to this challenge, this book explores PR’s historical connection to government communication. The Editors assemble respected contributors to explore government PR through a series of micro histories and also examines larger theoretical issues including the relationship between PR and propaganda. The chapters explore behavioural aspects of government campaigning and the tools and techniques typically used. In the context of COVID-19 and global resistance to measures, whilst health and climate scientists warn there might be more pandemics to come, looking at behavioural campaigning becomes even more relevant.
This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching.
Dr Anastasios Theofilou is Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University, UK. His research interests expand on all aspects of organizational communication including crisis management, CSR, sponsorship and history of public relations. Anastasios is External Examiner for the Charted Institute of Public Relations (CIPR) and Chair of the International History of Public Relations Conference (IHPRC). Dr Martina Topić is behavioural sociologist and mass communication scholar. Currently, she is an associate professor in public relations leadership at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US (10/2023). She is editor-in-chief of the Corporate Communications: An International Journal and Northern Lights journals and editor-in-chief of the book series, Women, Economics and the Labour Relations (Emerald). She is an author of Corporate Social Responsibility and Environmental Affairs in the British Press: An Ecofeminist Critique of Neoliberalism (Routledge, 2021) and Workplace Culture in Mass Communication Industries (Routledge, 2023).
1. Introduction 2. Socialist „Öffentlichkeitsarbeit“ in the German Democratic Republic (GDR) 3. Public Relations in the Hellenic Police in the period between 1984-2002 4. UK Government communication: from evolution to revolution 5. The Canadian Government Communication Function: Evolution of Relationship Management and Strategic Management Practices 6. The Role of the Government Spokesperson in Greece 7. How the U.S. government sold participation in a personal income tax to its citizens during World War II 8. Politics, Government and the Media: A site of struggle between opposing conceptions of public communication 9. Evolving Strategies in Sexual Health Campaigns: A Multifaceted Approach to Public Health Initiatives 10. ‘The British public is not to be sneezed at’ - The Role of Social Class and Campaign Colours in the UK’s ‘Coughs and Sneezes’ Public Health Behavioural Change Campaign (1931-1960)
| Erscheint lt. Verlag | 4.2.2025 |
|---|---|
| Reihe/Serie | The History of Public Relations |
| Zusatzinfo | 6 Tables, black and white; 1 Halftones, black and white; 1 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Politik / Verwaltung | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-032-50091-3 / 1032500913 |
| ISBN-13 | 978-1-032-50091-1 / 9781032500911 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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