Nicht aus der Schweiz? Besuchen Sie lehmanns.de
Selling Words - R. George Wright

Selling Words

Free Speech in a Commercial Culture
Buch | Hardcover
256 Seiten
1997
New York University Press (Verlag)
978-0-8147-9315-2 (ISBN)
CHF 129,15 inkl. MwSt
  • Lieferbar (Termin unbekannt)
  • Versandkostenfrei
  • Auch auf Rechnung
  • Artikel merken
Wright (law, Samford U.) attacks the common American notion that the spread of commercialization is a natural manifestation of freedom and the pursuit of well-being. Topics include the constitutional arguments related to commercial free speech law, the influence of so-called controversial ads, the
All of us grumble, from time to time, about the ever-increasing commercialization of American life. Whether in the form of overt corporate sponsorship—as evidenced by the "branding" of every major sporting event—or the less conspicuous role of commercial interests in the funding of the arts, America's corporations are a ubiquitous presence.

While debates rage over the televising of liquor ads and the degree to which Joe Camel encourages adolescent smoking, of far greater concern, R. George Wright argues, should be the passivity with which we accept excessive commercialization. For many, the spread of commercialization by any means other than fraud or deception today seems merely a reflection of the capitalist pursuit of well-being. Yet owning and spending, for the middle- class consumers Wright discusses, is at best only weakly related to their happiness.

In recent years, corporate America has shrewdly sought shelter from reasonable regulation by embracing the First Amendment. Focusing on such flashpoint issues as the Internet, tobacco advertising, and intentionally controversial ads, and exposing the dangerous elephantiasis of our commercial culture, Selling Words serves up a forceful warning about the perils of conflating commerce with First Amendment rights.

R. George Wright is Professor of Law at the Cumberland School of Law at Samford University in Alabama and author of Does the Law Morally Bind the Poor or What Good's The Constitution When You Can't Afford A Loaf of Bread, also available from NYU Press.

AcknowledgmentsIntroduction 1 Commercial Speech in Context 2 Tobacco and Patronizing Speech 3 The Commercial Colonization of the Internet 4 What Are Controversial Ads For? 5 How Do Ads Describe Us? 6 The Current Status of Commercial Culture and Some Political Responses Conclusion: Commercialization and the Status of the Poor Notes Bibliography Index

Erscheint lt. Verlag 1.8.1997
Reihe/Serie Critical America
Verlagsort New York
Sprache englisch
Maße 152 x 229 mm
Gewicht 426 g
Themenwelt Sozialwissenschaften Politik / Verwaltung
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-10 0-8147-9315-0 / 0814793150
ISBN-13 978-0-8147-9315-2 / 9780814793152
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …

von Heribert Meffert; Christoph Burmann; Manfred Kirchgeorg

Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Digitale Geschäftsmodelle verstehen, designen, bewerten

von Christian Hoffmeister

Buch | Hardcover (2022)
Hanser (Verlag)
CHF 55,95
Marketinginstrumente und Erkenntnisse der Wirtschaftspsychologie

von Katja Gelbrich; Stefan Müller

Buch | Softcover (2024)
Vahlen (Verlag)
CHF 34,85