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Business Schools post-Covid-19 - Andreas Kaplan

Business Schools post-Covid-19

A Blueprint for Survival

(Autor)

Buch | Softcover
116 Seiten
2024
Routledge (Verlag)
978-1-032-38105-3 (ISBN)
CHF 34,90 inkl. MwSt
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Since the world’s first business school was established in 1819, business schools have continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools’ digital transformation, calling into question the concept of business school itself.
It all began when the world’s first business school, the European School of Commerce Paris (ESCP), was established in 1819. Criticism notwithstanding, business schools have since continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools’ digital transformation, calling into question the concept of business school itself.

Business schools are in a new competitive landscape and profound structural changes seem inevitable. This concise text offers insights into how business schools should rethink their approach to management education, differentiate themselves from new players in the higher education market, and find innovative ways of doing things. The book is a survival toolkit for leadership teams across the world. It examines the rationale of business school and how it has evolved. The purpose of research is explained, and the teaching of management is explored. Kaplan analyzes the current business model in the digital environment. He looks at the business of accreditations and rankings and branding and community-building as strategies to address competition. The book concludes by looking at change leadership at business schools.

It will interest both leaders of established academic institutions and alternative educational providers from edtech and big tech planning to enter the management education market.

Andreas Kaplan is a globally recognized and widely published higher education expert with more than 15 years of leadership experience in academia. Currently President and Dean of Kühne Logistics University, Germany, Kaplan previously held the positions of Rector and Provost at ESCP Business School, Sorbonne Alliance.

List of abbreviations

List of figures and tables

Author biography

Foreword: Business Schools’ Survival Blueprint






The Business School’s Rationale and Raison d’Être





History Repeating



Different, but Same-Same



Stakeholder (a)Symmetry




Seemingly at Stake: The Business of Business Schools





Competition: Alarmingly Augmenting



Cursor: Business vs. School



Cost: Choice and Complexity




Business Schools’ Deep Dive into Digital Disruption





Moving Many Mindsets



Simplicity of Sense-Making



Research < > Teaching Paradigm Shift




Management Research: Overrated? Or Underexploited?





Initial Idea and Original Purpose



Regrettable Reality and Current Predicament



Vital Vision and Future Potential




Teaching Management: Tough Mission?





Time and Experience



Science and Practice



Disciplinary and Interdisciplinary




For What it’s Worth: B-School Accreditations and Rankings





Accreditations Analyzed



Rankings’ Intention and Impact



To Improve, Not to Impress




Business Schools: Spot Your Niche and Point of Difference





Brand Differentiation and Positioning



Brand Coherence and Consistency



Brand Advocates and Ambassadors




Business Schools’ Survival Based on Bonding and Building





Community Building Offsets Competition



Lifelong Learning Liaisons, not Study > Work > Retire



Buildings: Beyond Mere Brick-and-Mortar




Top Leadership’s Trouble in Taking the Lead





Vision and Venture



Academia and Management



(Em)Power and Motivate



Afterword: It’s [about] the Student, Stupid!

Erscheinungsdatum
Reihe/Serie Routledge Focus on Business and Management
Zusatzinfo 2 Tables, black and white; 13 Line drawings, black and white; 1 Halftones, black and white; 14 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 138 x 216 mm
Gewicht 453 g
Themenwelt Sozialwissenschaften Pädagogik Erwachsenenbildung
Wirtschaft Betriebswirtschaft / Management Allgemeines / Lexika
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-032-38105-1 / 1032381051
ISBN-13 978-1-032-38105-3 / 9781032381053
Zustand Neuware
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