Business Schools post-Covid-19
Routledge (Verlag)
978-1-032-38104-6 (ISBN)
It all began when the world’s first business school, the European School of Commerce Paris (ESCP), was established in 1819. Criticism notwithstanding, business schools have since continued their path in higher education without facing existential metamorphoses. Covid-19, however, has accelerated business schools’ digital transformation, calling into question the concept of business school itself.
Business schools are in a new competitive landscape and profound structural changes seem inevitable. This concise text offers insights into how business schools should rethink their approach to management education, differentiate themselves from new players in the higher education market, and find innovative ways of doing things. The book is a survival toolkit for leadership teams across the world. It examines the rationale of business school and how it has evolved. The purpose of research is explained, and the teaching of management is explored. Kaplan analyzes the current business model in the digital environment. He looks at the business of accreditations and rankings and branding and community-building as strategies to address competition. The book concludes by looking at change leadership at business schools.
It will interest both leaders of established academic institutions and alternative educational providers from edtech and big tech planning to enter the management education market.
Andreas Kaplan is a globally recognized and widely published higher education expert with more than 15 years of leadership experience in academia. Currently President and Dean of Kühne Logistics University, Germany, Kaplan previously held the positions of Rector and Provost at ESCP Business School, Sorbonne Alliance.
List of abbreviations
List of figures and tables
Author biography
Foreword: Business Schools’ Survival Blueprint
The Business School’s Rationale and Raison d’Être
History Repeating
Different, but Same-Same
Stakeholder (a)Symmetry
Seemingly at Stake: The Business of Business Schools
Competition: Alarmingly Augmenting
Cursor: Business vs. School
Cost: Choice and Complexity
Business Schools’ Deep Dive into Digital Disruption
Moving Many Mindsets
Simplicity of Sense-Making
Research < > Teaching Paradigm Shift
Management Research: Overrated? Or Underexploited?
Initial Idea and Original Purpose
Regrettable Reality and Current Predicament
Vital Vision and Future Potential
Teaching Management: Tough Mission?
Time and Experience
Science and Practice
Disciplinary and Interdisciplinary
For What it’s Worth: B-School Accreditations and Rankings
Accreditations Analyzed
Rankings’ Intention and Impact
To Improve, Not to Impress
Business Schools: Spot Your Niche and Point of Difference
Brand Differentiation and Positioning
Brand Coherence and Consistency
Brand Advocates and Ambassadors
Business Schools’ Survival Based on Bonding and Building
Community Building Offsets Competition
Lifelong Learning Liaisons, not Study > Work > Retire
Buildings: Beyond Mere Brick-and-Mortar
Top Leadership’s Trouble in Taking the Lead
Vision and Venture
Academia and Management
(Em)Power and Motivate
Afterword: It’s [about] the Student, Stupid!
| Erscheinungsdatum | 17.07.2023 |
|---|---|
| Reihe/Serie | Routledge Focus on Business and Management |
| Zusatzinfo | 2 Tables, black and white; 13 Line drawings, black and white; 1 Halftones, black and white; 14 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 300 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-38104-3 / 1032381043 |
| ISBN-13 | 978-1-032-38104-6 / 9781032381046 |
| Zustand | Neuware |
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