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Presenting Without Pandering - Self-Marketing for Creatives

A Psychological Guide

Alina Gause (Autor)

Buch | Softcover

XIV, 174 Seiten

2022 | 1st ed. 2022
Springer Berlin (Verlag)
978-3-662-64304-4 (ISBN)

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This guidebook helps people in creative professions or with creative career goals to "sell themselves better." It promises to build a sustainable strategy by considering personal and artistic as well as marketing aspects. The foundation is a review of the particular psychological hurdles creative personalities face in self-promotion. Based on this, practical, individual exercises lead to a personal guideline. Numerous case studies also provide insight into their experiences. Singers, actors, scenographers, directors, authors, musicians and visual artists may feel equally addressed by this as cooks, designers or other creative souls. Self-marketing can be fun. And fun is the only fuel that convinces creatives. Not in the sense of a short thrill or light entertainment, but of fulfillment, visionary meaningfulness and flow experience. Readers of this book can expect nothing less than that.

This book is a translation of the original German 1st edition Anbieten ohne Anbiedern - Selbstmarketing für Kreative by Alina Gause, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Alina Gause has known the artistic profession for over thirty years as an actress and singer. Alongside this work, she completed a degree in psychology and has been advising and managing artists, artistic teams and institutions of all genres since 2009. Anbieten ohne Anbiedern is her third book about artists.

Step 1 Find the right attitude.- Step 2 Get into action.- Step 3 Be visible.

Erscheinungsdatum	05.03.2022
Zusatzinfo	XIV, 174 p. 7 illus.
Verlagsort	Berlin
Sprache	englisch
Maße	127 x 203 mm
Gewicht	213 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
	Medizin / Pharmazie ► Gesundheitsfachberufe
	Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie
	Sozialwissenschaften ► Pädagogik ► Berufspädagogik
Schlagworte	Actor • Artist • Authors • Career • Marketing • musician • Public Relations • self-marketing • singer
ISBN-10	3-662-64304-9 / 3662643049
ISBN-13	978-3-662-64304-4 / 9783662643044
Zustand	Neuware