Marketing of Fashion Brand Boohoo (eBook)

A Literature Review

Leonard Kahungu (Autor)

eBook Download: PDF

2021 | 1. Auflage
GRIN Verlag
978-3-346-45637-3 (ISBN)

Infos

Academic Paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 87, , language: English, abstract: Social media convenes unique marketing opportunities capable of supporting direct engagements between marketers and consumers (Nurnafia, 2021). However, it is within such capabilities that have led to novel marketing such as Boohoo's use of social media influencers and celebrity endorsements. According to Audrezet et al. (2020), influencer marketing constitutes an emerging trend in promotional activities whereby marketers contract celebrities or social media with a huge following to pass brand or product information.

Produkt-Details

• Erscheint lt. Verlag: 2.8.2021
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: boohoo • Brand • Fashion • Literature • Marketing • Review
• ISBN-10: 3-346-45637-4 / 3346456374
• ISBN-13: 978-3-346-45637-3 / 9783346456373