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Through a Lens of Scarcity

Health Communication in a Low-Income Context

Hanna Luetke Lanfer (Autor)

Buch | Softcover

XXI, 387 Seiten

2021 | 1st ed. 2021
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-34913-4 (ISBN)

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The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.

lt;b>Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.

Introduction.- Strategic communication.- Scarcity.- Integrating poverty influences into communication campaign development.- Sierra Leone.- A qualitative study on health communication in a low-income context (Study 1).- Field experiment of a communication campaign on hand hygiene (Study 2).- Conclusion.

Erscheinungsdatum	07.10.2021
Reihe/Serie	Gesundheit und Gesellschaft
Zusatzinfo	XXI, 387 p. 27 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	536 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie ► Makrosoziologie
Schlagworte	Determinants of Health • Handwashing • Health Communication • low-income country • Mixed-Methods Study • Socioecological model
ISBN-10	3-658-34913-1 / 3658349131
ISBN-13	978-3-658-34913-4 / 9783658349134
Zustand	Neuware