Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

Buch | Hardcover

268 Seiten

2019
Routledge (Verlag)
978-0-8153-9635-2 (ISBN)

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Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?

Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Wided Batat is Professor of Marketing and Founder of B&C Consulting Group. She is also an internationally renowned expert and speaker on experiential and digital marketing, specializing in the fields of retail, luxury, food, wellbeing, youth cultures, generation Z&Y, Millenials and post-Millennials, and tourism.

FOREWORDS. LIST OF FIGURES. LIST OF TABLES. LIST OF PHOTOGRAPHS. LIST OF CONTRIBUTORS. PREFACE. 1. Introduction to the experiential pleasure of food: How does pleasure advance consumer well-being and promote healthy eating behaviors?. 2. From food services to food experiences: Eating, well-being, and marketing. 3. Food consumer trends: Food experience, pleasure, and policy in the US. 4. TV cuisine therapy through narrative cooking programs: How does culinary journalism contribute to food pleasure and well-being?. 5. Cultural pleasures of eating and healing: Contributions to food well-being. 6. The coffee drinking experience: Contributions to pleasure, well-being, and consumer engagement. 7. The method of creative ethnography: Exploring food consumption and pleasurable experiences. 8. Cooking, food experiential learning, and connectedness: Food well-being construction from Lebanese villages. 9. Exploring bicultural (Japanese and American) food experiences: Food aesthetic, pleasure, and well-being. 10. Food storytelling, pleasure, and well-being: Narratives from food cultural experiences. 11. Fusing East with West: How Asian epicurean experience evolves and embraces well-being. 12. The Food gastronomy experience: A French perspective on food well-being. 13. Food shopping experience on the periphery of the supermarket: A social-media afforded quest for Whole30-compliant foods and well-being. 14. Hungry Eyes: How food porn affects well-being. INDEX.

Erscheinungsdatum	28.06.2019
Reihe/Serie	Routledge Interpretive Marketing Research
Zusatzinfo	8 Tables, black and white; 10 Line drawings, black and white; 38 Halftones, black and white; 48 Illustrations, black and white
Verlagsort	New York
Sprache	englisch
Maße	156 x 234 mm
Gewicht	520 g
Themenwelt	Medizin / Pharmazie ► Gesundheitsfachberufe ► Diätassistenz / Ernährungsberatung
	Sozialwissenschaften
	Technik ► Lebensmitteltechnologie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-8153-9635-X / 081539635X
ISBN-13	978-0-8153-9635-2 / 9780815396352
Zustand	Neuware