Campaigns and Elections American Style
Routledge (Verlag)
978-1-138-60515-2 (ISBN)
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Highlights of the Fifth Edition
Covers the 2016 elections with an eye to 2018 and 2020.
Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media.
Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute, at American University. She is the author of Grant Park: The Democratization of Presidential Elections: 1968-2008; co-author of The Myth of the Independent Voter, Vital Signs: Perspective on the Health of American Campaigning and The Money Chase: Congressional Campaign Finance Reform; and co-editor of Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; and Shades of Gray: Perspectives on Campaign Ethics. James A. Thurber is Distinguished University Professor of Government, and Founder and former Director of the Center for Congressional and Presidential Studies, at American University. Dr. Thurber is the author, co-author, or editor of Obama In Office, Rivals for Power: Presidential-Congressional Relations; Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; The Battle for Congress: Consultants, Candidates; Voters, Congress and the Internet; and American Gridlock: The Sources, Character and Impact of Political Polarization.
Chapter 1 Elections in a Polarized America: Understanding the Dynamics and the Transformation of American Political Campaigns James A. Thurber and Candice J. Nelson
PART I The Political Context of Campaigns: Campaign Planning and Management, Political Parties, and Redistricting
Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns Anne Caprara
Chapter 3 The Role of Political Parties David A. Dulio and John S. Klemanski
Chapter 4 Elections and the Long Journey into the Redistricting Thicket David Lublin
PART II Identifying Voters: Who Votes, Why, and How
Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns Glen Bolger
Chapter 6 Political Data, Analytics, and Targeting Tom Bonier
Chapter 7 U.S. Elections on the Brink Chris Sautter
Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia Kolar Prevost
PART III Communicating with Voters
Chapter 9 Creating a Winning Campaign Strategy David Winston
Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin Hamburger
Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed O’Keefe
PART IV Financing Elections
Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado
Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and After Citizens United R. Sam Garrett
PART V The Future of Campaigns and Elections
Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J. Nelson and James A. Thurber
| Erscheinungsdatum | 30.09.2018 |
|---|---|
| Zusatzinfo | 17 Tables, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 648 g |
| Themenwelt | Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung |
| ISBN-10 | 1-138-60515-8 / 1138605158 |
| ISBN-13 | 978-1-138-60515-2 / 9781138605152 |
| Zustand | Neuware |
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