Understanding Communication Research Methods
Routledge (Verlag)
978-1-138-05268-0 (ISBN)
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Stephen M. Croucher is a Professor and the Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He serves on the editorial boards of more than ten journals, and served as the editor of the Journal of Intercultural Communication Research (2010–2019) and Speaker & Gavel (2010–2015). He has held and holds various leaderships position in the National Communication Association, International Communication Association, the World Communication, and holds Professorships at the University of Jyväskylä, Universidade Aberta, and the Universidade de Coimbra. Daniel Cronn-Mills is a Professor and Distinguished Faculty Scholar at Minnesota State University, Mankato, USA. Dan has authored and co-authored three books, five book chapters, and a stack of journal articles. He served for more than a decade as the editor of Speaker & Gavel (1997–2010) and has served on the editorial board of 11 scholarly journals. Dan has served in numerous leadership roles from local to national levels including the National Communication Association, the American Forensic Association, and the Communication and Theatre Association of Minnesota.
Introduction to Research and Research Paradigms
Chapter 1 – Introduction & Ethics
Chapter 2 – Social Scientific Paradigm
Chapter 3 – Interpretive Paradigm
Chapter 4 - Critical Paradigm
Research Design
Chapter 5 – Data
Chapter 6 – Evaluating Research
Chapter 7 – Hypotheses and Research Questions
Research Methods
Chapter 8 – Ethnography
Chapter 9 – Interviewing
Chapter 10 – Focus Groups
Chapter 11-Social Media
Chapter 12 – Content Analysis – Qualitative
Chapter 13 – Content Analysis – Quantitative
Chapter 14 – Discourse Analysis
Chapter 15 – Surveys
Chapter 16 – Descriptive Statistics
Chapter 17 – Inferential Statistics
Chapter 18 – Mixed Methods
Chapter 19 – Rhetorical Criticism
Chapter 20 – Critical Cultural Methods
| Erscheinungsdatum | 26.10.2018 |
|---|---|
| Zusatzinfo | 25 Tables, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Gewicht | 567 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| ISBN-10 | 1-138-05268-X / 113805268X |
| ISBN-13 | 978-1-138-05268-0 / 9781138052680 |
| Zustand | Neuware |
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