International Communication Strategies of Chinese Radio and TV Networks

Initial Observations

Duan Peng (Autor)

Buch | Hardcover

209 Seiten

2017 | 1st ed. 2017
Springer Verlag, Singapore
978-981-10-4459-5 (ISBN)

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This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

Duan Peng is currently the director of Managing Department of Social Sciences & Arts at the Communication University of China. His research interests include broadcast journalism, communication theory, political communication, media convergence and social media studies. His work has appeared in a variety of monographs and academic journals in China. He also worked with European Union and World Bank to complete the EU-China Natural Forest Management Project (NFMP) in 2006.

Understanding International Communications.- International Communications in Western Broadcast Media.- International Communications in China’s Broadcast Media.- How to Develop China’s International Communication of Broadcast Media?.-
References.

Erscheinungsdatum	04.05.2017
Zusatzinfo	2 Illustrations, black and white; IX, 209 p. 2 illus.
Verlagsort	Singapore
Sprache	englisch
Original-Titel	中国广播电视国际传播策略研究
Maße	155 x 235 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
Schlagworte	Broadcast Media • China’s National Image • Chinese Radio and TV Networks • Communication Strategies in China • Comparative Communication Politics • Globalization and Cross-cultural Understanding • International communication • International Communication Environment • Media Convergence • political communication
ISBN-10	981-10-4459-7 / 9811044597
ISBN-13	978-981-10-4459-5 / 9789811044595
Zustand	Neuware