Advertising and Democracy in the Mass Age

Terence H. Qualter (Autor)

Buch | Softcover

195 Seiten

1991 | 1st ed. 1991
Palgrave Macmillan (Verlag)
978-1-349-21612-3 (ISBN)

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This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Preface - The Birth of the Mass Age - The Changing Face of Capitalism - The Consumer Society - The Social Role of Advertising - The Advertisers' Perspective - The Liberal Deocratic Ideal - Democracy and the Market - Conclusions - Notes and References - Bibliography - Index

Erscheinungsdatum	28.01.2016
Zusatzinfo	IX, 195 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Allgemeines / Lexika
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
	Sozialwissenschaften ► Soziologie
	Technik
ISBN-10	1-349-21612-7 / 1349216127
ISBN-13	978-1-349-21612-3 / 9781349216123
Zustand	Neuware