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International Place Branding Yearbook 2010

Place Branding in the New Age of Innovation

Frank M. Go, R. Govers (Autoren)

Buch | Softcover

256 Seiten

2010 | 2010 ed.
Palgrave Macmillan (Verlag)
978-0-230-23960-9 (ISBN)

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The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Introduction and Organization, Frank Go& Robert Govers Part 1 section of chapters on multidisciplinary perspectives An Organizational Perspective on Space and Place Branding, Stewart Clegg and Martin Kornberger A Political Perspective on Place Branding, Simon Anholt Place Marketing as Politics: The limits of Neo-liberalism, Aram Eisenschitz Knowledge Theory Perspective on Place Branding, David Snowden Country Images: Why they influence consumers, Peeter Verlegh Part 2 section of chapters on individual place case studies Case A: The Role of Nokia in Branding Finland: Companies as vectors of nation branding, Ulla Hakala, Arja Lemmetyinen and Juergen Gnoth Case B: Branding Nonmetropolitan Illinois, Adee Athiyaman& Chris Merrett Case C: Creating Desert Islands: Abu Dhabi, Geert Reitsma& Stephen E. Little Case D: In the shadow of Bangalore - Place branding and identity for Chennai, Stephen E. Little Case F: Public Private Partnership to foster Science, Higher Education and Innovation: The Case of Switzerland with swissnex Boston, Marc Fetscherin& Pascal Marmier Part 3 section of chapters on 'Future Evolution of Place Branding' Social Media and Immersive Worlds: Why international place branding doesn't get weekends off, Joshua Fouts E-Branding of Places, Robert Govers& Frank Go News Coverage of Foreign Place Brands: Implication for communication, Roland Schatz& Christian Kolmer Place Branding and Intellectual Property, Antonio Russo and Giovanna Segre Website Analysis: Brand Africa, Jeroen van Wijk, Frank Go& Robert Govers Orchestrating the innovation process of place branding, Murthy Halemane& Felix Janszen

Erscheint lt. Verlag	27.10.2010
Zusatzinfo	biography
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
ISBN-10	0-230-23960-9 / 0230239609
ISBN-13	978-0-230-23960-9 / 9780230239609
Zustand	Neuware