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Communication Campaigns and National Integration in China’s Market Economy Era

Reviving the National Soul

Yanru Chen (Autor)

Buch | Hardcover

239 Seiten

2015 | 1st ed. 2016
Springer Verlag, Singapore
978-981-287-732-1 (ISBN)

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This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

Chapter 1: Introduction.- Chapter 2: Theoretical foundations of the study.- Chapter 3: Empirical approaches to the study.- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics.- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics.- Chapter 6: In memory of Mao: Re-making a nation maker.- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion.- Chapter 8: Conclusion.- Chapter 9: Revelations from recent campaigns.

Zusatzinfo	IX, 239 p.
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Allgemeines / Lexika
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme
	Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie
Schlagworte	Chinese Bid for Olympics • Chinese official media • Market Economy • Mass Media Campaigns • national integration • Newspaper Journalism • Political Propaganda • Reviving the National Soul
ISBN-10	981-287-732-0 / 9812877320
ISBN-13	978-981-287-732-1 / 9789812877321
Zustand	Neuware