The Psychology of Pro-Environmental Communication

Beyond Standard Information Strategies

Christian A. Klöckner (Autor)

Buch | Hardcover

271 Seiten

2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-137-34831-9 (ISBN)

Artikel merken

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klöckner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.

CHRISTIAN A. KLØCKNER is Professor in Social Psychology at the Psychological Institute, Norwegian University of Science and Technology. He is the author of numerous books (published in German), articles and book chapters.

Preface

1. What is Environmental Communication and Why is it Important?

2. Potential and Limitations of Environmental Communication

3. Understanding Communication - Insights from Theories of Communication

4. Decision models - What Psychological Theories Teach Us about People's Behaviour

5. Communication in Large Social Systems - How Information Spreads through Societies

6. Traditional and New Media - About Amplification and Negation

7. Target Group Segmentation - Why Knowing your Audience is Important

8. An Overview of Communication-Based Intervention Techniques

9. Promoting Pro-Environmental Behaviour in Groups and Organisations

10. Playing Good? - Environmental Communication through Games and Simulations

11. Rock Festivals, Sport Events, Theatre - Some Out-of-the-Ordinary Means of Environmental Communication

Erscheint lt. Verlag	10.8.2015
Zusatzinfo	X, 271 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	140 x 216 mm
Themenwelt	Geisteswissenschaften ► Psychologie ► Sozialpsychologie
	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
	Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-137-34831-3 / 1137348313
ISBN-13	978-1-137-34831-9 / 9781137348319
Zustand	Neuware