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Social Media for Scientific Institutions

How to Attract Young Academics by Using Social Media as a Marketing Tool

Daniel Hurrle, Julia Postatny (Autoren)

Buch | Softcover

XVIII, 117 Seiten

2015 | 2015
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-08821-7 (ISBN)

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This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. Based on a comprehensive analysis of the designated target group of young academics, a holistic social media concept is developed with clear guidelines for immediate application and implementation. Diagrams, illustrations, models and short summaries after each section facilitate the understanding of the process and complex decisions and lead the reader gently through the topic.

Daniel Hurrle and Julia Postatny completed their Master’s Degree under the supervision of Prof. Dr. Dirk-Mario Boltz in International Marketing Management (M.A.) at the Berlin School of Economics and Law. With several long-term stays in the USA, Canada, Singapore and Europe along with hands-on experience in international companies they gained outstanding skills and know-how for their future marketing career.

Social Media Environment and Marketing.- Scientific Institutions and Young Academics.- Online Survey, Benchmark Analysis and Expert Interviews.- Social Media Concept: Content, Platforms, Monitoring.

Erscheint lt. Verlag	27.2.2015
Reihe/Serie	BestMasters
Zusatzinfo	XVIII, 117 p. 34 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	192 g
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Benchmark Analysis • Communication Sciences • Marketing • Monitoring • Online Survey
ISBN-10	3-658-08821-4 / 3658088214
ISBN-13	978-3-658-08821-7 / 9783658088217
Zustand	Neuware