Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (eBook)

A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines

Glen Gilmore (Autor)

eBook Download: EPUB

2014
272 Seiten
McGraw-Hill Education (Verlag)
978-0-07-179961-4 (ISBN)

Infos

How to Avoid Legal Pitfalls on Social MediaSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising"e;Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers."e; -- MARK SCHAEFER, bestselling author of Return on Influence"e;Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right."e; -- PETER METHOT, managing director of executive education at Rutgers Business School"e;A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success."e; -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Produkt-Details

• Sprache: englisch
• Themenwelt: Recht / Steuern ► Allgemeines / Lexika
• Themenwelt: Recht / Steuern ► EU / Internationales Recht
• Themenwelt: Recht / Steuern ► Privatrecht / Bürgerliches Recht ► Medienrecht
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Berufspädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-07-179961-3 / 0071799613
• ISBN-13: 978-0-07-179961-4 / 9780071799614