Public Relations Writing and Media Techniques Pearson New International Edition, plus MySearchLab without eText

Dennis Wilcox, Bryan Reber (Autoren)

Media-Kombination

2013 | 7th edition
Pearson Education Limited
978-1-4479-6947-1 (ISBN)

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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies-the Internet, Webcasting, etc.-and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.

Erscheint lt. Verlag	30.10.2013
Verlagsort	Harlow
Sprache	englisch
Maße	215 x 275 mm
Gewicht	864 g
Themenwelt	Kunst / Musik / Theater ► Theater / Ballett
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4479-6947-2 / 1447969472
ISBN-13	978-1-4479-6947-1 / 9781447969471
Zustand	Neuware