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Analyzing Media Messages

Using Quantitative Content Analysis in Research
Buch | Softcover
224 Seiten
1998
Lawrence Erlbaum Associates Inc (Verlag)
978-0-8058-2019-5 (ISBN)
CHF 33,15 inkl. MwSt
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This volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in contact analysis.
This is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions. The focus of their research has often been communication content. Scholars have examined content because it is often assumed to be the cause of particular effects, and because it reflects the antecedent context or process of its production. Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources, as is shown in examples throughout this book.

Rich with examples of recent and classic applications, this volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in content analysis. The text is written so that students can readily understand and apply this method.

Contents: Preface. Introduction. Defining Content Analysis as a Social Science Tool. Designing a Content Analysis. Measurement. Sampling. Reliability. Validity. Data Analysis. Computers.

Erscheint lt. Verlag 10.7.2007
Verlagsort Mahwah
Sprache englisch
Maße 152 x 229 mm
Themenwelt Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Soziologie Empirische Sozialforschung
ISBN-10 0-8058-2019-1 / 0805820191
ISBN-13 978-0-8058-2019-5 / 9780805820195
Zustand Neuware
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