Introducing Communication Research
SAGE Publications Inc (Verlag)
978-1-4522-1735-2 (ISBN)
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Highlighting examples of research in real-world settings throughout, this textbook provides an overview of the research process, covering both quantitative and qualitative methods, statistics, ethics, measurement and more. A concluding chapter shows students how to write up and present their research to various audiences.
Donald Treadwell earned his master’s degree in communication from Cornell University and his PhD in communication and rhetoric from Rensselaer Polytechnic Institute. He developed and taught communication research classes in classroom and online settings and also taught courses in organizational communication, public relations, and public relations writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage, 2005). He has published and presented research on organizational image, consumer response to college names, health professionals’ images of AIDS, faculty perceptions of the communication discipline, and employers’ expectations of newly hired communication graduates. His research appears in Communication Monographs, Journal of Technical Writing and Communication, Public Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics. He is professor emeritus, Westfield State University, and has international consulting experience in agricultural extension and health communication.
List of Exhibits
Preface
Chapter 1. Getting Started: Possibilities and Decisions
Chapter 2. First Decisions: What, Why, How?
Chapter 3. Ethics: What Are My Responsibilities as a Researcher?
Chapter 4. Reading Research: To Boldly Go Where Others Have Gone Before
Chapter 5. Measurement: Research Using Numbers
Chapter 6. Summarizing Research Results: Data Reduction and Descriptive Statistics
Chapter 7. Generalizing From Research Results: Inferential Statistics
Chapter 8. Sampling: Who, What, and How Many?
Chapter 9. Surveys: Putting Numbers on Opinions
Chapter 10. Experiments: Researching Cause and Effect
Chapter 11. Watching and Listening: Qualitative Research for In-Depth Understanding
Chapter 12. Content Analysis: Understanding Text and Image in Numbers
Chapter 13. Rhetorical and Critical Analyses: Understanding Text and Image in Words
Chapter 14. Writing and Presenting Research
Glossary
Index
About the Author
| Erscheint lt. Verlag | 5.3.2013 |
|---|---|
| Verlagsort | Thousand Oaks |
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Gewicht | 740 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| ISBN-10 | 1-4522-1735-1 / 1452217351 |
| ISBN-13 | 978-1-4522-1735-2 / 9781452217352 |
| Zustand | Neuware |
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