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Public Speaking Handbook Plus NEW MyCommunicationLab with eText - Steven A. Beebe, Susan J. Beebe

Public Speaking Handbook Plus NEW MyCommunicationLab with eText

Media-Kombination
2012 | 4th edition
Pearson
978-0-205-86749-3 (ISBN)
CHF 101,00 inkl. MwSt
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Updated in its 4th edition, Beebe, Public Speaking Handbook provides a unique, audience-centered approach in a reader-friendly reference format. Adapted from the authors’ top-selling public speaking book, the handbook format makes it a quick and easy way access to key information. Its distinctive and popular audience-centered approach emphasizes the importance of analyzing and considering the audience at every point in preparing and delivering a speech. This public speaking model serves as a foundation as the book guides readers through the step-by-step process of public speaking, focusing their attention on the importance and dynamics of diverse audiences.

1. Introduction to Public Speaking and the Audience-Centered Speechmaking Process

Why Study Public Speaking?

   Public Speaking as a Communication Process

   The Rich Heritage of Public Speaking

   An Overview of Audience-Centered Public Speaking

 

2. Speaking with Confidence

Understand Your Nervousness

Build Your Confidence

 

3. Speaking Freely and Ethically

   Introduction to Ethics

   Speaking Freely

   Speaking Ethically

   Speaking Credibly

 

4. Listening to Speeches

   Effective Listening

   Overcoming Barriers to Effective Listening

   How to Become a Better Listener

   Listening and Critical Thinking

   Analyzing and Evaluating Speeches

 

5. Analyzing Your Audience

   Becoming an Audience-Centered Speaker

   Gathering Information About Your Audience

   Analyzing Information About Your Audience

   Adapting to Your Audience

   Analyzing Your Audience Before You Speak

   Adapting to Your Audience as You Speak

   Analyzing Your Audience After You Speak

 

6. Developing Your Speech

   Select and Narrow Your Topic

   Determine Your Purpose

   Develop Your Central Idea

   Generate and Preview Your Main Ideas

   Meanwhile, Back at the Computer . . .

 

8. Gathering and Using Supporting Material

   Sources of Supporting Material

   Research Strategies

   Types of Supporting Material

   The Best Supporting Material

 

8. Organizing Your Speech

   Organizing Your Main Ideas

   Subdividing Your Main Ideas

   Integrating Your Supporting Material

   Developing Signposts

   Supplementing Signposts with Presentation Aids

 

9. Introducing Your Speech

   Purposes of Introductions

   Effective Introductions

 

10. Concluding Your Speech

   Purposes of Conclusions

   Effective Conclusions

 

11. Outlining and Editing Your Speech

   Developing a Preparation Outline

   Editing Your Speech

   Developing Your Delivery Outline and Speaking Notes

 

12. Using Words Well: Speaker Language and Style

   Differentiating Oral and Written Language Styles

   Using Words Effectively

   Adapting Your Language Style to Diverse Listeners

   Crafting Memorable Word Structures

   Using Memorable Word Structures Effectively

 

13. Delivering Your Speech

   The Power of Speech Delivery

Methods of Delivery

   Characteristics of Effective Delivery

   Audience Diversity and Delivery

   Rehearsing Your Speech: Some Final Tips

   Delivering Your Speech

   Responding to Questions

 

14. Designing and Using Presentation Aids

   The Value of Presentation Aids

   Types of Presentation Aids

   Guidelines for Developing Presentation Aids

   Guidelines for Using Presentation Aids

 

15. Speaking to Inform

   Types of Informative Speeches

   Strategies to Enhance Audience Understanding

   Strategies to Maintain Audience Interest

   Strategies to Enhance Audience Recall

   Developing an Audience-Centered Informative Speech

 

16. Understanding Principles of Persuasive Speaking

   Persuasion Defined

   How Persuasion Works

   How to Motivate Listeners

   How to Develop Your Persuasive Speech

 

17. Using Persuasive Strategies

   Enhancing Your Credibility

   Using Logic and Evidence to Persuade

   Using Emotion to Persuade

   Strategies for Adapting Ideas to People and People to Ideas

   Strategies for Organizing Persuasive Messages

 

18. Speaking for Special Occasions and Purposes

   Public Speaking in the Workplace

   Ceremonial Speaking

   After-Dinner Speaking: Using Humor Effectively

 

Appendices

A.   Speaking in Small Groups

B.   Suggested Speech Topics

C.   Speeches for Analysis and Discussion

Erscheint lt. Verlag 3.8.2012
Sprache englisch
Gewicht 816 g
Themenwelt Kunst / Musik / Theater Theater / Ballett
Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Briefe / Präsentation / Rhetorik
Schulbuch / Wörterbuch
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
ISBN-10 0-205-86749-9 / 0205867499
ISBN-13 978-0-205-86749-3 / 9780205867493
Zustand Neuware
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