Reading Images

The Grammar of Visual Design

Gunther Kress, Theo Van Leeuwen (Autoren)

Buch | Softcover

310 Seiten

2020 | 3rd edition
Routledge (Verlag)
978-0-415-67257-3 (ISBN)

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This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.

Features of this fully updated third edition include:

new material on diagrams and data visualization

a new approach to the theory of 'modality'

a discussion of how images and their uses have changed since the first edition

examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games

ideas on the future of visual communication.

Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

Gunther Kress was Professor of English and Head of the School of Culture, Language and Communication at the UCL Institute of Education, UK. His many ground-breaking publications include Language as Ideology (with Bob Hodge); Social Semiotics (with Bob Hodge); Early Spelling; Learning to Write; Multimodality: A Social Semiotic Approach to Contemporary Communication and Multimodality, Learning and Communication (with Jeff Bezemer). Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics and Discourse and Practice: New Tools for Critical Discourse Analysis.

List of Figures

Preface

Introduction: the grammar of visual design

1 The semiotic landscape: language and visual communication

2. Narrative representations: designing signs of social action

3. Conceptual representations: designing social constructs

4. Representation and interaction: designing the position of the viewer

5 Modality and validity: designing models of reality

6. The meaning of composition

7. Materiality and meaning

8. The third dimension

Bibliography

Index

Erscheint lt. Verlag	1.1.2021
Zusatzinfo	25 Line drawings, color; 60 Line drawings, black and white; 73 Halftones, color; 77 Halftones, black and white; 98 Illustrations, color; 137 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	620 g
Themenwelt	Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
	Geisteswissenschaften ► Philosophie ► Erkenntnistheorie / Wissenschaftstheorie
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften
ISBN-10	0-415-67257-0 / 0415672570
ISBN-13	978-0-415-67257-3 / 9780415672573
Zustand	Neuware