Communication Research Methods in Postmodern Culture
Routledge (Verlag)
978-0-205-61564-3 (ISBN)
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Larry Z Leslie, University of South Florida
Section I - Foundations
Chapter 1
Introduction
A Backward Glance
A Postmodern Primer
What Is Communication?
Why Research?
Communication Research
Evaluating and Restructuring Our Research Practices
Postmodernism and Communication Research
Chapter 2
Knowledge, Culture, and Research
Some Important Philosophy
Some Essential History
Additional Factors to Consider
What About Communication Research?
A New Research Outlook
Postmodern Application of Research Results
The Communication Process
Research Ethics
Federal Regulations
Chapter 3
Getting Started
Basic Terminology
Research Guidelines
Chapter 4
Designing a Research Study
The Flowchart Process
Section II - Methodologies
Chapter 5
Focus Group Research
Definition and Uses
A Postmodern Perspective
Advantages and Disadvantages
Basics
Logistics
Conducting the Session
Solving Potential Problems
Analyzing the Data
Addressing the Research Questions
Evaluating the Study
Writing the Report
Chapter 6
Survey Research
Definition and Uses
A Postmodern Perspective
Issues and Problems
Basics
Chapter 7
Historical Research
Definition and Uses
A Postmodern Perspective
Basics
Using Quality Sources
Developing a Detailed Plan
Logistics
Data Gathering
Analyzing the Data
Addressing the Research Questions
Evaluating the Study
Writing the Report
The Case Study Method
A Brief Overview
Chapter 8
Oral History by Kim Golombisky
Important Examples
A Postmodern Perspective
Definitions and Uses
Issues and Problems
Design
Execution
Analysis
Chapter 9
Text Analysis
Part I—Content Analysis by Timothy E. Bajkiewicz
Part II—Reader-Response
Part III—Deconstruction
Deconstruction in Action: An Example
Chapter 10
Feminist Methodology by Kim Golombisky
An Easy Fit
A Postmodern Perspective
Definitions
Uses
Problems and Issues
Implementation
Section III — Writing the Research Report
Chapter 11
Writing Style
What Is Writing Style?
Scholarly Style
APA Style
MLA Style
Chicago Style
Chapter 12
Report Format
Why Write a Report?
Who Is the Audience?
The Traditional Format
A Specialized Format
A Section-By-Section Explanation
Some Likely Variations
SECTION IV—APPLICATIONS
Chapter 13
An Individual Research Proposal
Rationale
The Individual Research Proposal
Your Research Proposal Topic
The Individual Research Project
Chapter 14
A Group Research Project
Rationale
Procedure
Group Evaluation
| Erscheint lt. Verlag | 13.5.2010 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 273 x 112 mm |
| Gewicht | 484 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 0-205-61564-3 / 0205615643 |
| ISBN-13 | 978-0-205-61564-3 / 9780205615643 |
| Zustand | Neuware |
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