Be Data Literate
Kogan Page Ltd (Verlag)
978-1-78966-803-2 (ISBN)
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WINNER: International Book Awards 2023 - Business: Technology
In the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.
It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician.
With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.
Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.
Chapter - 01: The world of data;
Chapter - 02: The four levels of analytics;
Chapter - 03: Defining data literacy;
Chapter - 04: The data literacy umbrella;
Chapter - 05: Reading and speaking the language of data;
Chapter - 06: Combining data literacy and the four levels of analytics;
Chapter - 07: The steps of data literacy learning;
Chapter - 08: The three Cs of data literacy;
Chapter - 09: Data informed decision-making;
Chapter - 10: Data literacy and data and analytical strategy;
Chapter - 11: Begin your data and analytics journey;
"Jordan is THE face of data literacy! In this debut book, his passion for the subject shines through, conveying clear messages on improved data literacy, data-driven strategies and better decision-making. A must-read for data specialists, business executives & more!"
"Jordan has created an instant classic. This book highlights why he is called "The Godfather of Data Literacy". Jordan effectively translates his vast experience and expertise into a playbook that people can use to develop their data literacy skills in a logical and pragmatic manner. From clarity around the steps of the data literacy process to how we can make better, more informed decisions using the power of data, he serves as your guide on the path towards data literacy. Read this book and develop your data superpowers."
"Data literacy is not a science or a math skill. It is a life skill, achievable by everyone. This excellent book covers every dimension of data literacy, from being to doing, starting with the most basic human aptitude: being curious! This book will build from there, to data fluency and data brilliance. Everyone can navigate that journey with this remarkably rewarding book."
| Erscheinungsdatum | 09.03.2021 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 165 x 240 mm |
| Gewicht | 595 g |
| Themenwelt | Schulbuch / Wörterbuch ► Lexikon / Chroniken |
| Informatik ► Datenbanken ► Data Warehouse / Data Mining | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-78966-803-4 / 1789668034 |
| ISBN-13 | 978-1-78966-803-2 / 9781789668032 |
| Zustand | Neuware |
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