Championing Science (eBook)

Communicating Your Ideas to Decision Makers

Roger D. Aines, Amy L. Aines (Autoren)

eBook Download: EPUB

2019
272 Seiten
University of California Press (Verlag)
978-0-520-97018-2 (ISBN)

Infos

Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.

Inhalt

List of Illustrations
Preface
Acknowledgments

PART ONE. FUNDAMENTAL CONCEPTS FOR CHAMPIONING SCIENCE
1 Becoming a Champion
2 Self-Aware and Self-Correcting: The Key to Effective Communication
3 Extracting the Essence
4 Who’s Listening? Know Your Audience
5 Why Scientists Communicate Poorly outside Their Field

PART TWO. MECHANICS OF CHAMPIONING SCIENCE
6 The First Two Minutes: Show Your Passion
7 Crafting Key Messages and Narratives
8 The Power of Language
9 Designing Effective Visuals

PART THREE. HONING YOUR COMMUNICATION, INFLUENCE, AND EMOTIONAL INTELLIGENCE SKILLS
10 Improving Your Speaking Skills
11 Influence and Persuasion
12 Managing Your Emotions

PART FOUR. APPLYING THE CHAMPIONING SCIENCE SKILLS
13 Translations, Templates, and White Papers
14 Strategies for Creating Successful Relationships with Sponsors
15 Exercises for Applying the Championing Science Skills
16 High-Impact Examples of Championing for a Cause

Appendix: The Champion’s Bookshelf
Notes
Index

Produkt-Details

• Erscheint lt. Verlag: 22.1.2019
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: better science communications skills • books for getting message across • bridge paradigm gaps • building emotional intelligence • caltech • compelling narratives • complex scientific ideas • craft clear messages • decision makers • Education • essential communication • explaining complex science • Government • Guide • helping scientists • help people understand • how to • Industry • Influence • laymans for scientists • layman terms • MIT • motivate non experts • principles of effective communication • real world strategies • relationship building skills • Robert Millikan • Scientific • scientists • simplify visuals • Top 10 Tips • translated complex ideas • Vannevar Bush
• ISBN-10: 0-520-97018-7 / 0520970187
• ISBN-13: 978-0-520-97018-2 / 9780520970182