Championing Science
University of California Press (Verlag)
978-0-520-29809-5 (ISBN)
Roger D. Aines is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory. Amy L. Aines is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas.
List of Illustrations
Preface
Acknowledgments
PART ONE. FUNDAMENTAL CONCEPTS FOR CHAMPIONING SCIENCE
1 Becoming a Champion
2 Self-Aware and Self-Correcting: The Key to Effective Communication
3 Extracting the Essence
4 Who’s Listening? Know Your Audience
5 Why Scientists Communicate Poorly outside Their Field
PART TWO. MECHANICS OF CHAMPIONING SCIENCE
6 The First Two Minutes: Show Your Passion
7 Crafting Key Messages and Narratives
8 The Power of Language
9 Designing Effective Visuals
PART THREE. HONING YOUR COMMUNICATION, INFLUENCE, AND EMOTIONAL INTELLIGENCE SKILLS
10 Improving Your Speaking Skills
11 Influence and Persuasion
12 Managing Your Emotions
PART FOUR. APPLYING THE CHAMPIONING SCIENCE SKILLS
13 Translations, Templates, and White Papers
14 Strategies for Creating Successful Relationships with Sponsors
15 Exercises for Applying the Championing Science Skills
16 High-Impact Examples of Championing for a Cause
Appendix: The Champion’s Bookshelf
Notes
Index
Erscheinungsdatum | 10.01.2019 |
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Zusatzinfo | 17 images, 4 tables |
Verlagsort | Berkerley |
Sprache | englisch |
Maße | 152 x 229 mm |
Gewicht | 454 g |
Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika | |
Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
Sozialwissenschaften ► Soziologie | |
ISBN-10 | 0-520-29809-8 / 0520298098 |
ISBN-13 | 978-0-520-29809-5 / 9780520298095 |
Zustand | Neuware |
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