Nicht aus der Schweiz? Besuchen Sie lehmanns.de
Championing Science - Roger D. Aines, Amy L. Aines

Championing Science

Communicating Your Ideas to Decision Makers
Buch | Softcover
272 Seiten
2019
University of California Press (Verlag)
978-0-520-29809-5 (ISBN)
CHF 43,60 inkl. MwSt
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.


 

Roger D. Aines is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory. Amy L. Aines is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas.  

List of Illustrations
Preface
Acknowledgments

PART ONE. FUNDAMENTAL CONCEPTS FOR CHAMPIONING SCIENCE
1 Becoming a Champion
2 Self-Aware and Self-Correcting: The Key to Effective Communication
3 Extracting the Essence
4 Who’s Listening? Know Your Audience
5 Why Scientists Communicate Poorly outside Their Field

PART TWO. MECHANICS OF CHAMPIONING SCIENCE
6 The First Two Minutes: Show Your Passion
7 Crafting Key Messages and Narratives
8 The Power of Language
9 Designing Effective Visuals

PART THREE. HONING YOUR COMMUNICATION, INFLUENCE, AND EMOTIONAL INTELLIGENCE SKILLS
10 Improving Your Speaking Skills
11 Influence and Persuasion
12 Managing Your Emotions

PART FOUR. APPLYING THE CHAMPIONING SCIENCE SKILLS
13 Translations, Templates, and White Papers
14 Strategies for Creating Successful Relationships with Sponsors
15 Exercises for Applying the Championing Science Skills
16 High-Impact Examples of Championing for a Cause

Appendix: The Champion’s Bookshelf
Notes
Index

Erscheinungsdatum
Zusatzinfo 17 images, 4 tables
Verlagsort Berkerley
Sprache englisch
Maße 152 x 229 mm
Gewicht 454 g
Themenwelt Schulbuch / Wörterbuch Wörterbuch / Fremdsprachen
Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
Sozialwissenschaften Kommunikation / Medien Allgemeines / Lexika
Sozialwissenschaften Kommunikation / Medien Kommunikationswissenschaft
Sozialwissenschaften Soziologie
ISBN-10 0-520-29809-8 / 0520298098
ISBN-13 978-0-520-29809-5 / 9780520298095
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich