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Muhammad Ali - Michael Ezra

Muhammad Ali

The Making of an Icon

(Autor)

Buch | Softcover
248 Seiten
2009
Temple University Press,U.S. (Verlag)
978-1-59213-662-9 (ISBN)
CHF 44,90 inkl. MwSt
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Muhammad Ali (born Cassius Clay) has always engendered an emotional reaction from the public. This title describes Ali's pre-championship bouts, the management of his career and his legacy, exploring the promotional aspects of Ali and how they were wrapped up in political, economic, and cultural 'ownership'.
Muhammad Ali (born Cassius Clay) has always engendered an emotional reaction from the public. From his appearance as an Olympic champion to his iconic status as a national hero, his carefully constructed image and controversial persona have always been intensely scrutinized. In Muhammad Ali, Michael Ezra considers the boxer who calls himself "The Greatest" from a new perspective. He writes about Ali's pre-championship bouts, the management of his career and his current legacy, exploring the promotional aspects of Ali and how they were wrapped up in political, economic, and cultural "ownership." Ezra's incisive study examines the relationships between Ali's cultural appeal and its commercial manifestations. Citing examples of the boxer's relationship to the Vietnam War and the Nation of Islam-which serve as barometers of his "public moral authority"-Muhammad Ali analyzes the difficulties of creating and maintaining these cultural images, as well as the impact these themes have on Ali's meaning to the public.

Michael Ezra is Chair of the American Multicultural Studies Department at Sonoma State University.

Acknowledgements 
Introduction: Why Another Book about Muhammad Ali?

Part I: Louisville Sponsoring Group 
Louisville's Favorite Son: The Professional Debut 
Choosing Management: The Courtship of Cassius Clay 
The Early Bouts, 1961-1962 
Clay vs. Moore: The Seminal Text 
The Most Hated Man in Boxing? The Early Bouts, 1963 
Damage Control through Moral Authority: The Louisville Sponsoring Group's Specialty 
The Relationship between Cassius Clay and the Louisville Sponsoring Group: A Summary 
The Commercial Elements of Clay-Liston I

PartII: Nation of Islam 
Main Bout Inc.: How Commerce Affects Culture 
Carving Out Moral Authority: Ali's Race Man Phase

Part III: Good People 
Forty Years of Ali: The Making of an Icon 
The Legacy of Ali's Exile and the Nation of Islam 
The Prodigal Son Returns 
King of the World: The Consequences of Monarchy 
Death of a Salesman 
Lonnie Ali: The Savior 
Thomas Hauser: The Literary Rehabilitation of Ali's Legend 
Olympic Torch: From Literature to Television 
Beyond Moral Authority: The Apotheosis of Muhammad Ali 
Culture Meets Commerce: The Muhammad Ali Center, Naming Rights, and the Price of Moral Authority 
The Backlash: Exploring Contradictory Meaning of Ali

Notes 
Index

Reihe/Serie Sporting
Verlagsort Philadelphia PA
Sprache englisch
Maße 152 x 229 mm
Themenwelt Literatur Biografien / Erfahrungsberichte
Sachbuch/Ratgeber Sport Kampfsport / Selbstverteidigung
ISBN-10 1-59213-662-1 / 1592136621
ISBN-13 978-1-59213-662-9 / 9781592136629
Zustand Neuware
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