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Raising the Curtain - Brett Ashley Crawford, Paul Hansen

Raising the Curtain

Technology Success Stories from Performing Arts Leaders and Artists
Buch | Softcover
256 Seiten
2024
John Wiley & Sons Inc (Verlag)
978-1-394-20353-6 (ISBN)
CHF 49,90 inkl. MwSt
Learn how emerging technologies benefit artists and performing arts organizations

Raising the Curtain: Technology Success Stories from Performing Arts Leaders and Artists focuses on empowering artists and performing arts organizations in theater, dance, and music to grow audiences and to increase impact through smart and strategic uses of technology. This book will help you effectively increase your artistic and administrative reach in order to expand your outreach to diverse audiences, without breaking the bank. In fact, you’ll be more efficient by choosing multi-function technologies that work for you. You’ll also see how advanced software can extend your donor reach—and ensure that you’re contacting donors at the right time. You can also maximize your organization’s brand by incorporating social media, AI tools, media streaming platforms, and more.

Inside, you’ll learn about the most useful tech tools out there, including a wide breadth of technology, from Tessitura to A.I., from the success stories of artists such as Emmet Cohen and Jane Monheit, and organizations such as Attack Theatre and The Kennedy Center. Even more importantly, you’ll gain the confidence you need to incorporate technology into all areas of your organization in order to define your path to greater success.



Discover software platforms, online tools, and other interactive technologies useful to designers, artists, and arts organizations
Save money, expand your reach, and future-proof your performing arts organization or career
Lead conversations about technologies and digital opportunities with staff, board members, or donors
Get an overview of technology that addresses the unique opportunities and challenges facing the performing arts industry

This book is a great resource for performing arts administrators and artists to learn new ideas about technology solutions. Administrators, leaders, and performers alike will appreciate the opportunity to bring art to audiences using today’s latest innovations.

BRETT ASHLEY CRAWFORD, PhD is an associate teaching professor of Arts Management at Carnegie Mellon University. She leads the Arts Management and Technology Laboratory (AMT Lab), researching exciting emerging technology in the performing arts. PAUL HANSEN is a performing arts marketing consultant and writer.

Introduction xiii

Chapter 1 Getting on the Same Page: Efficient Internal Communication + Project Management 1

Times Change, but How Do We? 2

How Knowledge Systems Create Success 4

Internal Communications: From Memos to Email and Slack 8

Managing the Workflow: Project Management Software 13

Asana 15

Airtable 15

ArtsVision 17

Training 20

The Selection Process 21

Summary 22

Takeaways 23

Technology Solutions 23

Knowledge Management 23

Internal Communications 24

Project Management 24

Notes 24

Chapter 2 Keeping Track of Everyone 27

Structuring the System 30

Gathering + Cleaning 33

Using Data Analytics for Strategy + Planning 36

Data- Forward Company Culture 40

User Training + Onboarding 40

Privacy, Security + Legal Compliance 43

Artificial Intelligence: Automation, Machine Learning, + Chatbots 46

Selecting + Designing a CRM with a Robust CDP 48

Takeaways 49

Technology Solutions 56

Structuring the System 56

Gathering + Cleaning 57

User Training + Onboarding 57

Privacy, Security, + Legal Compliance 58

Notes 58

Chapter 3 Growing Audiences + Donors: Tools + Tactics 59

Marketing + Communications 60

The Customer Journey + User Experience Design 62

People’s Light 65

Data and Automation 67

TheatreSquared 67

Team, Tools, + Tactics 68

Website 69

People’s Light 69

Video 70

Black Ensemble Theater 71

Social Media 71

Emmet Cohen 72

People’s Light 72

PARA.MAR Dance 74

Email 74

Black Ensemble Theater 74

People’s Light 74

Emmet Cohen 75

Subscriptions Are Not Dead 75

Savannah Philharmonic 76

Artists 81

Artificial Intelligence— Now + the Future 81

Donations Adapt: Apps, Taps, Codes, + NFTs 83

DipJar 84

QR Codes 86

NFTs 87

Takeaways 88

Technology Solutions 89

Video 89

Project Management 89

Special Events 90

Artificial Intelligence 90

Email 90

Data Analysis for Marketing 90

Subscription 91

Customer Management Systems 91

Project Management + Surveys 91

Chapter 4 Making Magic: Enhancing Artistic Productions 93

Set Design 94

Czerton Lim, Freelance Set Designer for Clue at Indiana Repertory Theatre (IRT) and Syracuse Stage 94

Scott Penner, Freelance Set Designer for The Merry Wives of Windsor at American Players Theatre (APT) 97

Costume Design 99

Eric Winterling, Costume Creator 99

Scott Penner, Freelance Costume Designer 101

Lighting Design 102

Brandon Stirling Baker, Lighting Director for Boston Ballet and Freelance Lighting Designer 102

Indiana Repertory Theatre (IRT) in Indianapolis 104

Video Design 105

Benjamin Pearcy, Chief Technology Officer and Project Director at 59 Productions 106

Jason H. Thompson and Kaitlyn Pietras, PXT Studio 108

Lawrence Shea, Media Architect 112

Sound Design + Music Composition 114

Indiana Repertory Theatre (IRT), Indianapolis 114

Sartje Pickett, Freelance Composer + Sound Designer 115

The Benedum Center for the Performing Arts 116

Playwriting, Directing, + Casting 118

James Still, Playwright and Director 118

Takeaways 119

Technology Solutions 120

Set Design 120

Lighting Design 120

Video Design 121

Sound Design + Music Composition 122

Playwriting, Directing, + Casting 123

Chapter 5 Defining Who You Are: Branding, Rebranding, + Residencies 125

Brand Style Guide 127

Branding Through Social Media 128

Jane Monheit, Jazz Singer 128

Chun Wai Chan, Ballet Dancer 131

Chapter 6 Nina Yoshida Nelsen, Opera Singer 132

Stephanie Martinez, Choreographer + Artistic Director 133

Rebranding 134

Ballet RI 135

Detroit Opera 138

Residencies 140

Takeaways 142

Technology Solutions 144

Introduction 144

Social Media 144

Rebranding 145

Extending the Stage: Digital Content, Education, + Touring 147

Streaming + Simulcasts 147

Tradition of Capturing Dance at Jacob’s Pillow + Hybrid Festival 148

New York Philharmonic Media Wall +Digital Archives 150

Second Stage’s Journey with Simulcasts 153

Digital Business Model at Boston Baroque 154

Digital Transformation at SFJAZZ 156

Expanding Content Use at Dallas Symphony Orchestra 160

Education, Mentorship, + New Work Development 162

Converting a Space into a Filming Studio 162

PNB Dance Film Festival 164

The Reiser Atlanta Artists Lab 168

Touring 171

Alvin Ailey American Dance Theater 171

Takeaways 174

Technology Solutions 175

Streaming + Simulcasts 175

Education, Mentorship, + New Work Development 176

Touring 176

Chapter 7 The Arts Are for Everyone: Diversity + Accessibility 179

Hearing + Vision- Impaired Audiences 181

Meeting the Needs of Artists with Disabilities 186

Podcasts + Live Streaming 188

The Score 188

Live from Emmet’s Place 190

Green Room Meditations 192

Human Resources + Marketing 193

Bias in Written Materials 193

Color Blindness 194

Diversity of People in Images 194

Training 194

Systemic Racism 196

Additional Resources 198

Summary 200

Takeaways 200

Technology Solutions 200

Meeting the Needs of Artists with Disabilities 201

Podcasts + Live Streaming 201

Bias in Written Materials 202

Color Blindness 202

Appendix Interviewees 203

Acknowledgments 231

About the Authors 233

Index 235

Erscheinungsdatum
Verlagsort New York
Sprache englisch
Maße 147 x 224 mm
Gewicht 295 g
Themenwelt Kunst / Musik / Theater Theater / Ballett
Sachbuch/Ratgeber Sport Tanzen / Tanzsport
Informatik Datenbanken Data Warehouse / Data Mining
ISBN-10 1-394-20353-5 / 1394203535
ISBN-13 978-1-394-20353-6 / 9781394203536
Zustand Neuware
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