Sweet Success
A Simple Recipe to Turn your Passion into Profit
Seiten
2023
HarperCollins Leadership (Verlag)
978-1-4002-3150-8 (ISBN)
HarperCollins Leadership (Verlag)
978-1-4002-3150-8 (ISBN)
Candace Nelson, founder of Sprinkles Bakery, shares the recipe for turning your passion into a successful business.
LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS
For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:
Obtain the key ingredients to any successful business
Craft the mindset of an entrepreneur
Learn the secret recipe for packaging a product for profit
Turn kitchen experiments into top selling products
Cultivate a community of brand evangelists
Step into a personal brand to amplify the business
Know where to put marketing dollars most effectively
And much more.
In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.
At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.
LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS
For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:
Obtain the key ingredients to any successful business
Craft the mindset of an entrepreneur
Learn the secret recipe for packaging a product for profit
Turn kitchen experiments into top selling products
Cultivate a community of brand evangelists
Step into a personal brand to amplify the business
Know where to put marketing dollars most effectively
And much more.
In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.
At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.
Candace Nelson is a serial entrepreneur, New York Times bestselling author, Wall Street Journal contributor and an expert in turning one’s passion into a profitable business. Candace revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. She followed with the launch of Pizzana, a growing chain of award-winning pizzerias leading the third wave of pizza in the US. Candace continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.
| Erscheinungsdatum | 13.10.2022 |
|---|---|
| Sprache | englisch |
| Maße | 161 x 237 mm |
| Gewicht | 539 g |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Backen |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-10 | 1-4002-3150-7 / 1400231507 |
| ISBN-13 | 978-1-4002-3150-8 / 9781400231508 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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