The Story is Everything
Mastering Creative Communication for Business
Seiten
2022
Laurence King Publishing (Verlag)
978-1-913947-94-1 (ISBN)
Laurence King Publishing (Verlag)
978-1-913947-94-1 (ISBN)
Explores the tips and techniques that will transform you into a creative and persuasive business storyteller.
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations.
This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs. You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.
Andreas Loizou teaches business storytelling, writing skills and finance at companies and universities around the world. He qualified as an accountant, worked as an equity analyst and was a director of training at Financial Times Knowledge. His book The Devil's Deal has been translated into nine languages. He's the founder of the Margate Bookie literary festival, a social enterprise which encourages a love of reading and writing.
| Erscheinungsdatum | 14.04.2022 |
|---|---|
| Zusatzinfo | 32 photos, 38 line drawings/graphs |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 142 x 200 mm |
| Gewicht | 356 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-913947-94-7 / 1913947947 |
| ISBN-13 | 978-1-913947-94-1 / 9781913947941 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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Buch | Softcover (2024)
Verlag Herder
CHF 25,20
