He Said, She Said: Branding
Advantage Media Group (Verlag)
978-1-64225-193-7 (ISBN)
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What do you get when marriage and branding collide in a book? A hilariously entertaining read full of debate and insight that will leave you breathless from laughter and inspired by passion.
In He Said, She Said: Branding, the husband and wife team of Jaci and Michael Russo share what they’ve learned over their combined decades of experience working in branding and with each other. Through their unique voices, you’ll learn about tried-and- true branding best practices and even get an inside look into how their agency has continued to help businesses from coast to coast thrive for the past twenty years. Between barbs, branding, and brave explorations, the Russos present an adventurous lesson like you’ve never experienced, delivered by the masterminds of an award-winning agency that’s transformed brands inside out time and time again.
MICHAEL RUSSO, She got her start working with A-list actors in Hollywood. Today, Jaci is a brand strategist, author, radio host, and one-half of the founding team behind brandRUSSO. With twenty-five years of branding and marketing experience on a national level, Jaci is a sought after speaker on the topics of branding and social media. He is an award-winning art director, copywriter, and designer that began his career in Seattle. Michael has a talent for capturing the voice, character, and personality of businesses through their messaging—helping to transform them into strong and relatable brands. Together, Jaci and Michael Russo are responsible for the birth of four kids and brandRUSSO, a Louisiana-based agency that’s gained acclaim from clients large and small across the nation for branding excellence. He Said, She Said: Branding is their first book and a tell-all of their trade secrets to branding success. JACI RUSSO, She got her start working with A-list actors in Hollywood. Today, Jaci is a brand strategist, author, radio host, and one-half of the founding team behind brandRUSSO. With twenty-five years of branding and marketing experience on a national level, Jaci is a sought after speaker on the topics of branding and social media.
Introduction Chapter 1: It Started at TGI Friday’s Part I: Brand Beginnings Chapter 2: Equal Parts Creative and Strategy Chapter 3: So, What is a Brand? Part II: The Russo Way Chapter 4: The 5 Rs Chapter 5: What’s in a Message? Chapter 6: Razor Branding Part III: The Big Finish Chapter 7: Changing the Conversation Chapter 8: Word to the Wise Conclusion
| Erscheinungsdatum | 01.04.2021 |
|---|---|
| Verlagsort | Charleston |
| Sprache | englisch |
| Maße | 127 x 203 mm |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft | |
| Wirtschaft ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-64225-193-3 / 1642251933 |
| ISBN-13 | 978-1-64225-193-7 / 9781642251937 |
| Zustand | Neuware |
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