National Basketball Association, The: Business, Organization And Strategy

Jr Jozsa Frank P (Autor)

Buch | Hardcover

280 Seiten

2010
World Scientific Publishing Co Pte Ltd (Verlag)
978-981-4313-90-2 (ISBN)

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The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.

League Expansions and Mergers; Team Territories and Relocations; Franchise Organizations and Operations; Basketball Arenas and Markets; NBA Domestic and Foreign Affairs.

Verlagsort	Singapore
Sprache	englisch
Themenwelt	Sachbuch/Ratgeber ► Sport ► Basketball
ISBN-10	981-4313-90-4 / 9814313904
ISBN-13	978-981-4313-90-2 / 9789814313902
Zustand	Neuware