Social Media Communication

Concepts, Practices, Data, Law and Ethics

Jeremy Harris Lipschultz (Autor)

Buch | Hardcover

376 Seiten

2017 | 2nd New edition
Routledge (Verlag)
978-1-138-22976-1 (ISBN)

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Social Media Communication

Jeremy Harris Lipschultz

2020

Buch | Hardcover

CHF 226, ⁹⁵

zur Neuauflage

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #UNOSML #SMC2018 #SMProfs

SlideShare:

www.slideshare.net/jeremylipschultz

One of MediaShift's 2017 EducationShift20 Educators in Journalism Jeremy Harris Lipschultz is Isaacson Professor in the UNO Social Media Lab, and School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post, Linkedin Pulse and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

1. Introduction to Social Media Concepts

2. CMC, Diffusion and Social Theories

3. Social Media in Journalism

4. Social Media in Public Relations

5. Social Media in Advertising and Marketing

6. Social Media Metrics and Analytics

7. New and Mobile Media Technologies, Innovation and Investment

8. Big Data and Privacy

9. Law and Regulation

10. Social Media Ethics

11. Best Practices in Social Media

12. Future of Social Media and Information Literacy

Erscheinungsdatum	16.07.2017
Zusatzinfo	45 Halftones, black and white; 9 Tables, black and white
Verlagsort	London
Sprache	englisch
Gewicht	816 g
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-138-22976-8 / 1138229768
ISBN-13	978-1-138-22976-1 / 9781138229761
Zustand	Neuware