Social Media Communication

Concepts, Practices, Data, Law and Ethics

Jeremy Harris Lipschultz (Autor)

Buch | Hardcover

268 Seiten

2014
Routledge (Verlag)
978-1-138-77644-9 (ISBN)

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Social Media Communication

Jeremy Harris Lipschultz

2017

Buch | Hardcover

CHF 209, ⁴⁵

zur Neuauflage

In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at:　

Facebook:

https://www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #smc2015

SlideShare:

http://www.slideshare.net/jeremylipschultz

Jeremy Harris Lipschultz is Isaacson Professor in the School of Communication, University of Nebraska at Omaha. He is a blogger for The Huffington Post and ChicagoNow, and has authored or co-authored six previous books and dozens of articles. Lipschultz is an international media source and frequently speaks on industry and social trends.

Preface 1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Emerging Social Media Best Practices 12. Future of Social Media and Information Literacy Glossary

Zusatzinfo	Follow Digital Innovations for Mass Communications; 45 Halftones, black and white; 7 Tables, black and white
Verlagsort	London
Sprache	englisch
Maße	174 x 246 mm
Gewicht	612 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Recht / Steuern ► EU / Internationales Recht
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-138-77644-0 / 1138776440
ISBN-13	978-1-138-77644-9 / 9781138776449
Zustand	Neuware