Sufficiency in Business
The Transformative Potential of Business for Sustainability
Seiten
An inspirational presentation of successful real-world businesses that promote sufficiency – on the path to a sustainable economy.
Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.
Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.
Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.
Laura Niessen is a researcher at the Maastricht Sustainability Institute. Her work focuses on sufficiency-promoting businesses, looking at what strategies they use and what their impact can be.
| Erscheinungsdatum | 04.05.2024 |
|---|---|
| Reihe/Serie | Neue Ökonomie ; 2 |
| Verlagsort | Bielefeld |
| Sprache | englisch |
| Maße | 148 x 225 mm |
| Gewicht | 498 g |
| Themenwelt | Naturwissenschaften ► Biologie ► Ökologie / Naturschutz |
| Wirtschaft ► Allgemeines / Lexika | |
| Wirtschaft ► Volkswirtschaftslehre | |
| Schlagworte | business • Business models • Degrowth • Economics • Economic Theory • economy • sufficiency • sustainability |
| ISBN-10 | 3-8376-6910-6 / 3837669106 |
| ISBN-13 | 978-3-8376-6910-7 / 9783837669107 |
| Zustand | Neuware |
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