Size Matters: Why We Love to Hate Big Food

Charlie Arnot (Autor)

Buch | Softcover

XII, 93 Seiten

2018 | 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-76465-8 (ISBN)

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Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today's food system. In Size Matters , Charlie Arnot provides thought provoking insight into how the food system lost consumer trust, what can be done to restore it, and the remarkable changes taking place on farms and in food companies, supermarkets and restaurants every day as technology and consumer demand drive radical change. The very systems and technologies that are mistrusted by consumers are driving a revolution that empowers individual consumers to find the perfect recipe of taste and nutrition to meet their specific needs and desires. Size Matters pulls back the curtain to examine the irony, competing priorities and new realities that shape today's food system.

Charlie Arnot is recognized as a thought leader in food and agriculture. He is highly regarded as both a writer and sought-after speaker who engages audiences across the globe. Charlie has more than 25 years of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned public relations consulting firm. He also serves as CEO of the Center for Food Integrity, an international non-profit organization dedicated to building consumer trust and confidence in today's food system.

Chapter1: Sowing the Seeds of Distrust.- Chapter2: Social License Revoked.- Chapter3: From A&P to Omni Shopping.- Chapter4: From Famine to Feast.- Chapter5: How to Make Money by Doing What's Right.- Chapter6: Brands as Agents of Change.- Chapter7: Military, Social Media and Meal Time.- Chapter8: Dinner Without Dogma.

Erscheinungsdatum	20.07.2018
Zusatzinfo	XII, 93 p. 8 illus., 7 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	178 g
Themenwelt	Sachbuch/Ratgeber ► Natur / Technik
	Naturwissenschaften ► Biologie
	Technik ► Lebensmitteltechnologie
	Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei
Schlagworte	big agriculture • Big Food • consumer demand • food industry • Food System • public perception
ISBN-10	3-319-76465-9 / 3319764659
ISBN-13	978-3-319-76465-8 / 9783319764658
Zustand	Neuware