Quantitative Sensory Analysis (eBook)

Psychophysics, Models and Intelligent Design

Harry T. Lawless (Autor)

eBook Download: PDF | EPUB

2013 | 1. Auflage
416 Seiten
John Wiley & Sons (Verlag)
978-1-118-68480-1 (ISBN)

Infos

Sensory evaluation is a scientific discipline used to evoke,
measure, analyse and interpret responses to products perceived
through the senses of sight, smell, touch, taste and hearing. It is
used to reveal insights into the way in which sensory properties
drive consumer acceptance and behaviour, and to design products
that best deliver what the consumer wants. It is also used at
a more fundamental level to provide a wider understanding of the
mechanisms involved in sensory perception and consumer behaviour.

Quantitative Sensory Analysis is an in-depth and unique
treatment of the quantitative basis of sensory testing, enabling
scientists in the food, cosmetics and personal care product
industries to gain objective insights into consumer preference data
- vital for informed new product development.

Written by a globally-recognised learer in the field, this book is
suitable for industrial sensory evaluation practitioners, sensory
scientists, advanced undergraduate and graduate students in sensory
evaluation and sensometricians.

Autor

Dr Harry T. Lawless is Professor Emeritus at the Department of Food Science, Cornell University, Ithaca, New York, USA.

Produkt-Details

• Erscheint lt. Verlag: 12.7.2013
• Sprache: englisch
• Themenwelt: Naturwissenschaften ► Biologie
• Themenwelt: Naturwissenschaften ► Chemie
• Themenwelt: Technik ► Lebensmitteltechnologie
• Themenwelt: Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei
• Schlagworte: Food Marketing & Product Development • Food Science & Technology • Lebensmittelforschung u. -technologie • Lebensmittelsensorik • Lebensmitteltechnik • Lebensmittel-Vermarktung u. -Produktentwicklung • Sensory Science
• ISBN-10: 1-118-68480-X / 111868480X
• ISBN-13: 978-1-118-68480-1 / 9781118684801