Hands-On Guide for Science Communicators (eBook)

A Step-by-Step Approach to Public Outreach

Lars Lindberg Christensen (Autor)

eBook Download: PDF

2007 | 2007
XVI, 270 Seiten
Springer New York (Verlag)
978-0-387-49960-4 (ISBN)

Infos

This hands-on guide offers practical advice on all aspects of science communication. It features a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising, and much more. Extremely practical, the guide provides the necessary 'shortcuts' to produce outreach products of high quality. All concepts are explained with simple terms and illustrative examples while check lists and short 'to-the-point' overviews enable rapid progress and quick results. New science communicators as well as seasoned presenters will find this guide both helpful and inspirational.

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Many people know something about communication - it is after all an innate human ability - but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.

Inhalt

FOREWORD 6
PREFACE 7
ACKNOWLEDGEMENTS 9
CONTENTS 10
SETTING THE SCENE 14
1. SCIENCE COMMUNICATION 15
2. THE COMMUNICATION PROCESS 19
3. THE COMMUNICATION OFFICE 28
THE PRODUCTION 38
4. OVERVIEW OF THE PRODUCTION CHAIN 39
5. TARGET GROUPS 45
6. PRODUCT TYPES 55
7. WRITTEN COMMUNICATION 58
8. PRESS RELEASES 69
9. PRODUCTION OF PRINTED PRODUCTS 84
10. VISUAL COMMUNICATION 87
11. TECHNICAL SET-UP 99
12. DISTRIBUTION 101
13. EVALUATION AND ARCHIVING 108
SELECTED TOPICS 120
14. MAKING WEBSITES 121
15. VIDEO PRODUCTION 135
16. CRISIS COMMUNICATION 159
17. GUIDELINES FOR SCIENTISTS AND COMMUNICATORS 165
18. HOW TO HOST A PRESS CONFERENCE 175
19. OVERCOMING NATIONAL BARRIERS 177
20. GOING COMMERCIAL 181
21. CREDIBILITY IN SCIENCE COMMUNICATION 196
22. THE HUBBLE SPACE TELESCOPE — A PUBLIC OUTREACH CASE STUDY 205
23. COMMUNITY INITIATIVES 209
FINISHING OFF 213
24. SUMMARY 214
REFERENCES 217
WEB LINKS 224
APPENDIX A: ASTRONONOMICAL IMAGE PROCESSING FOR EPO USE 226
APPENDIX B: CASE STUDY: THE WASHINGTON CHARTER 243
GLOSSARY 245
INDEX 258

Produkt-Details

• Erscheint lt. Verlag: 8.6.2007
• Zusatzinfo: XVI, 270 p.
• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Naturwissenschaften ► Chemie
• Themenwelt: Naturwissenschaften ► Physik / Astronomie ► Astronomie / Astrophysik
• Themenwelt: Technik
• Schlagworte: Christensen • Communication • Distribution • Outreach • PR • Science • Science Communication • Science Promotion
• ISBN-10: 0-387-49960-1 / 0387499601
• ISBN-13: 978-0-387-49960-4 / 9780387499604