The TransForum Model: Transforming Agro Innovation Toward Sustainable Development (eBook)

Karin Andeweg, Henk C. van Latesteijn (Herausgeber)

eBook Download: PDF

2010 | 2011
XII, 162 Seiten
Springer Netherland (Verlag)
978-90-481-9781-1 (ISBN)

Infos

The TransForum Model: Transforming Agro-innovation Toward Sustainable Development presents new insights on how to use innovation for the complex challenge of sustainable development. Innovation has been at the heart of the positive agricultural developments in both production and productivity growth during the last decades. Due to the negative impact of these developments on the physical and social environment, a transformational change of the agricultural sector is needed to shift toward a more sustainable development. Changing the agro innovation system is necessary to bring this about. In this book, six years of experimenting with sustainable development in agriculture is translated into a set of principles and guidelines. Together these constitute The TransForum Model to deal with innovation and sustainable development. This book shows how different scientific disciplines contribute to this new mode of agro innovation.

Inhalt

Table of Contents 5
Preface 10
Chapter 1. The need for a new agro innovation system 12
1.1. Introduction: The challenge 12
1.2. Innovating in the agricultural system 14
1.3. Sustainable development as an innovation target 17
1.4. Characteristics of innovation and the innovation system 18
1.5. System innovation as a process of engagement 21
1.6. Five motivating assumptions for enhancing sustainable development in agriculture 24
Assumption 1: Sustainable development is a dynamic process 25
Assumption 2: Sustainable development needs system innovation 25
Assumption 3: System innovation is a non-linear learning process 26
Assumption 4: System innovation requires a multi-stakeholder approach 26
Assumption 5: Multi-stakeholder approaches imply transdisciplinary knowledge creation 26
1.7. Stimulating sustainable development in a learning-by-doing experiment 27
1.8. References 28
Chapter 2. Inventions for future sustainable development in agriculture 31
2.1. Inventions – an introduction 31
2.2. Inventions in agricultural infrastructure 32
2.2.1. Ownership issues: Inventions, innovations and IPR 33
2.2.1.1. Ownership and agricultural inventions of the past 33
2.2.1.2. Ownership and modern inventions in agricultural sciences 35
2.2.1.3. Open innovation under attack 36
2.2.2. Organization of inventions and innovation 37
2.2.2.1. ‘Ware’ elements of inventions and entrepreneurship 37
2.3. Three ways to stimulate needed inventions 39
2.3.1. Intersectional inventions 40
2.3.1.1. Organic agriculture 40
2.3.1.2. GM crops 41
2.3.2. Directional inventions 42
2.3.2.1. Cisgenesis 42
2.3.3. Open innovation 43
2.3.3.1. Care farming 44
2.3.3.2. Energy producing greenhouses 44
2.4. Conclusion 45
Acknowledgments 47
2.5. References 47
Chapter 3. Organizing innovations and transitions 50
Toward a more sustainable fit between innovation strategies and the institutional environment 50
3.1. Introduction: Context of the research 50
3.2. Theoretical building blocks 52
3.3. Coming in from the space of flows 54
3.3.1. Innovation as reconfiguration 55
3.3.2. Between ‘business as usual’ and ‘market failures’ 56
3.4. Where the space of flows meets the space of places 59
3.4.1. Perspective from the space of places 60
3.4.2. The importance of a 3P regional business case 62
3.5. Conclusion: Breaking the developmental lock-in 63
3.6. References 65
Chapter 4. For or against innovation? The influence of images 68
4.1. Introduction 68
4.2. Images in innovation 69
4.3. Hypotheses and research approach 71
4.3.1. Hypotheses 71
4.3.2. Research approach 72
4.4. The role of images – case studies 73
4.4.1. Images within innovation projects – Northern Frisian Woods 73
4.4.2. Societal influences on innovation experiments – New Mixed Farm 75
4.5. Dealing with images in innovation 76
4.5.1. Collaborative visualization 76
4.5.2. Managing images 78
4.6. Conclusion 79
4.7. References 80
Chapter 5. Mobilizing consumer demand for sustainable development 82
5.1. Introduction 82
5.2. Attitude-behavior gaps 86
5.2.1. Limitation to the theory of planned behavior 86
5.2.2. Socio-temporal dilemmas in choice 87
5.2.3. Construal level theory 88
5.2.4. Multiple selves 89
5.3. Stimulating sustainable consumer behavior 90
5.4. Facilitating the three routes of mobilizing sustainable consumption 93
5.4.1. Route 1: Facilitating motivation 93
5.4.1.1. The multiple selves in sustainable behavior 93
5.4.1.2. Social norms in sustainable development 93
5.4.1.3. Implicit factors in behavior aimed at sustainable development 95
5.4.1.4. The willingness to pay for sustainability labels and logo 96
5.4.2. Route 2: Facilitating ability 96
5.4.3. Route 3: Facilitating opportunity 97
5.4.3.1. Corporate social responsibility activities 97
5.4.3.2. Enhancing opportunity from the primary production level 98
5.4.3.3. Facilitating opportunity and consumer choice at the point of purchase 98
5.4.4. Methodological challenges in stimulating consumer demand 99
5.5. Key lessons learned 100
5.6. Conclusion 102
5.7. References 102
Chapter 6. From motivating assumptions to a practical innovation model 106
6.1. Introduction 106
6.1.1. Measuring and explaining performance 107
6.2. Methodology 108
6.3. Performance of cases and assumptions 110
6.3.1. Performance groups 110
6.3.2. Performance of the five motivating assumptions 112
6.4. Influence of explanatory attributes and links to motivating assumptions 114
6.4.1. Explanatory attribute categories and performance 115
6.4.2. Explanatory attributes, core strategies and the motivating assumptions 116
6.4.2.1. Influence of initiating conditions 117
6.4.2.2. Influence of attributes related to assumption 4 (multi-stakeholder engagement) 118
6.4.2.3. Influence of attributes related to motivating assumptions 2, 3, and 5 120
6.4.3. Key findings 122
6.5. From motivating assumptions to a practical innovation model for innovation 123
6.5.1. Core strategy I: Action experiment formation and guidance 124
6.5.2. Core strategy II: Process monitoring and reflection 125
6.6. Key learnings from working with the motivating assumptions and core strategies 126
6.6.1. Dealing with the wickedness of sustainability in setting project vision and ambition 126
6.6.2. Dealing with inherent complexity 127
6.6.3. Dealing with knowledge creation in multi-stakeholder groups 128
6.6.4. Dealing with monitoring and reflection 130
6.6.4.1. Dynamic Learning Agenda 131
6.6.4.2. Interactive learning and reflexive monitoring in action 131
6.6.5. Dealing with the tension between a project and its institutional context 132
6.7. Applying the TransForum model 133
6.7.1. A traveler’s guide to managing sustainable development 133
6.7.2. Implications with regard to the current innovation system 134
6.7.3. Broader application of the model 135
6.8. References 136
Chapter 7. Transforming agriculture: A new approach to stimulate sustainable development 139
7.1. Introduction 139
7.2. The TransForum model 141
7.2.1. From assumptions to principles 141
7.2.2. The sixth principle 143
7.2.3. Accompanying strategies 145
7.3. Contributions from scientific disciplines 147
7.3.1. The Natural Sciences lens 147
7.3.2. The Social Sciences lens 149
7.4. A promising perspective 151
7.5 References 152
List of Abbreviations 153
List of Contributors 154
Appendix I. TransForum: Stimulating innovation for sustainable development by learning by doing 155
Action experiments 156
Scientific research 156
Learning projects 156
Appendix II. Action experiments explicated 158
Action experiment: SynErgy 158
Action experiment: More about Food 158
Action experiment : Regional Food Chain 159
Action experiment: Green Care 159
Action experiment: New Markets and Vital Coalitions Heuvelland 159
Action experiment: New Mixed Farm 160
Action experiment Saline Agriculture 160
Action experiment: Northern Frisian Woods 161
Appendix III. Overview experiments and projects 162
Action experiments 162
Scientific research projects 163
Learning projects 163
Appendix IV 165

Produkt-Details

• Erscheint lt. Verlag: 7.10.2010
• Zusatzinfo: XII, 162 p.
• Verlagsort: Dordrecht
• Sprache: englisch
• Themenwelt: Studium ► 1. Studienabschnitt (Vorklinik) ► Biochemie / Molekularbiologie
• Themenwelt: Naturwissenschaften ► Biologie ► Ökologie / Naturschutz
• Themenwelt: Naturwissenschaften ► Geowissenschaften
• Themenwelt: Technik
• Themenwelt: Weitere Fachgebiete ► Land- / Forstwirtschaft / Fischerei
• Schlagworte: Agriculture • Innovation • sustainable development • Wicked Problems
• ISBN-10: 90-481-9781-3 / 9048197813
• ISBN-13: 978-90-481-9781-1 / 9789048197811