Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations
McGraw-Hill Education (Verlag)
978-1-260-01183-8 (ISBN)
The leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 healthcare system in America
Mayo Clinic is among the best service organizations in the world. It fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. This classic business guide offers a rare, up-close look at the best practices that drive Mayo Clinic’s success. By examining the operating principles that guide every management decision at this legendary institution, authors Leonard Berry and Kent Seltman:
• Demonstrate how a great service brand evolves from the core values that nourish and protect it
• Extrapolate instructive business lessons that apply outside healthcare
• Illustrate the benefits of pooling talent and encouraging teamwork
• Present a proven prescription for creating sustainable service excellence
Learn how to apply the Clinic’s winning methods to your own organization: business concepts that produce stellar results, effective organizational efficiency, and world-class interpersonal service.
A University Distinguished Professor of Marketing, Leonard L. Berry, PhD, holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also a Senior Fellow at the Institute for Healthcare Improvement, Cambridge, Massachusetts. Kent D. Seltman, PhD, is Emeritus Chair of Marketing at Mayo Clinic. He served as director of marketing at the Clinic from 1992 through 2006. With more than 25 years of experience in healthcare marketing, Dr. Seltman writes and lectures frequently on marketing and branding.
Acknowledgments
Chapter 1: The 100-Year Brand
Chapter 2: Preserving a Patient-First Legacy
Chapter 3: Practicing Team Medicine
Chapter 4: Practicing Destination Medicine
Chapter 5: Partnering for Leadership
Chapter 6: Hiring for Values-and Talent
Chapter 7: Orchestrating the Clues of Quality
Chapter 8: Creating, Extending, and Protecting the Brand
Chapter 9: Investing in Tomorrow's Organization
Chapter 10: Realizing Human Potential
Index
| Erscheinungsdatum | 28.05.2017 |
|---|---|
| Zusatzinfo | 5 Illustrations |
| Verlagsort | OH |
| Sprache | englisch |
| Maße | 152 x 226 mm |
| Gewicht | 413 g |
| Themenwelt | Medizin / Pharmazie ► Pharmazie |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-260-01183-6 / 1260011836 |
| ISBN-13 | 978-1-260-01183-8 / 9781260011838 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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