Ethical Marketing Through Data Governance Standards and Effective Technology
IGI Global (Verlag)
979-8-3693-2215-4 (ISBN)
Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards. The research within the book significantly contributes to three key domains. Firstly, it enhances understanding in the realm of AI-enabled marketing standards, unraveling the psychological mindsets of online consumers. Secondly, it provides strategies to comprehend technology within the ethical digital framework. Lastly, it delves into data privacy standards, offering insights into the ethical implementation of AI-based marketing analytics. Ethical Marketing Through Data Governance Standards and Effective Technology is ideal for academics, researchers, management students, and professionals.
Shefali Saluja is a Ph.D. in Corporate Governance from Chitkara University, Punjab, India in 2021. Post Graduate from Chitkara University, Punjab, India with 10 years of experience in business management education and expertise in finance and ethics. She has 4 years of working experience in Ernst & Young Pvt Ltd prior joining academics. She has published almost 14 research papers/articles in highly indexed Scopus journals in the areas of corporate governance, sustainability, E-learning & other areas. She is a member of several management associations such as Association of Certified Fraud Examiner (CFE) and International Association of academic plus corporate (IAAC) society. She serves as business consultant to several higher education institutions and small enterprises like MSMEs in Cirebon, Indonesia. Dr. Shefali has received Woman Trailblazer Award in 2022 for her work in Community service towards financial inclusion of rural sector in Punjab, India and various appreciation awards from the international universities. She has filed 2 patents and 5 copyrights in diverse areas. Her current job position includes various teaching and administrative related responsibilities in Chitkara university. Dr Shefali was also invited in many teaching opportunities internationally for teaching a module on "Failing corporates" at Emden University, Germany. She was also invited by Telkom University, Indonesia and Providence University Taiwan to deliver sessions on "Fraud Investigation". She has also delivered a module on "Business in Asia" to the students of Mondragon University, Spain. She has successfully presented research papers in national and international conferences. She is also handling Micro finance and Social Activities with United Nations. The activities are also live on YouTube. She has won best paper awards in the field of corporate governance. Her interests include volunteer work/community involvement at social NGOs in India like Khalsa Aid, AIESEC and Sunshine Youth club. Varun Nayyar is an academian and motivational speaker. He is a result oriented, proactive, working professional with 15 years of experience and has delivered 50+ Guest Lectures in the field of Education and Industry. Kuleep Rojhe, currently the Dean Academics at CCCE, Chitkara University, Punjab, and former Dean of the Faculty of Management Sciences at Shoolini University, is a Doctoral holder in consumer behavior with specialization in customer complaining behavior. With a focus on education management, he has coordinated business schools, developed curriculums, and initiated skill development programs. His roles encompass student acquisition, selections, regulatory compliance, industry-academia tie-ups, international collaboration, and internship programs. Kuleep has demonstrated key skills in higher education management and development, actively engaging in sponsored research projects, consultancy, and contributing to publications in National and International journals. In the field of Intellectual Property Rights (IPR), he holds one granted patent, two patents filed, and ten copyrights registered. Sandhir Sharma has a Ph.D. in Strategic Management with nearly 22 years of experience in higher education and 5 years in Telecom industry. With more than 53 research papers to his credit published in various journals and conferences at national & international level, Dr. Sharma has developed his core expertise in the area of Strategy formulation. Currently, he is serving as Dean, Chitkara Business School & visiting faculty to Binus University, Indonesia, Kedge Business School, France and University of Applied Sciences, Osnabruck, Germany. He is widely travelled all across the globe and an active member of various management associations and University bodies. He is serving as consultant to various SME organizations in the area of strategy formulation. He is a Major Guide to 8 Ph.D. Scholars from Academia and Industry. As of now, eight of his students have already completed their Ph.D. successfully in the fields of Neuromarketing| Consumers| Foods| Organic Foods, Work Engagement, Brands |Brands Personality| Brand love, Television |Broadcasting| Digital Television and Green Marketing| Consumer Behaviour. He has filed 14 patents in the fields of Health sciences, life sciences, social sciences, technology, and industrial products.
| Erscheinungsdatum | 05.11.2024 |
|---|---|
| Verlagsort | Hershey |
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Gewicht | 272 g |
| Themenwelt | Informatik ► Datenbanken ► Data Warehouse / Data Mining |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-13 | 979-8-3693-2215-4 / 9798369322154 |
| Zustand | Neuware |
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