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The Culturally Customized Web Site - Nitish Singh, Arun Pereira

The Culturally Customized Web Site

Buch | Softcover
176 Seiten
2005
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-7849-0 (ISBN)
CHF 76,75 inkl. MwSt
Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

Associate Professor in Marketing and Finance at the California State U. at Chico. He has done extensive research and writing on e-commerce and marketing localization on the web. Associate Professor in Marketing at St. Louis University. His recent research areas include cross-cultural consumerism and product entry into international markets.

Preface
Chapter 1: Culture: The New Imperative in Web Design
Chapter 2: The Rationale for Cultural Customization
Chapter 3: A Cultural Values Framework for Web Design
Chapter 4: Cultural Customization: Individualism-Collectivism
Chapter 5: Cultural Customization: Uncertainty Avoidance
Chapter 6: Cultural Customization: Power Distance
Chapter 7: Cultural Customization: Masculinity-Femininity
Chapter 8: Cultural Customization: High-Low Context
Chapter 9: Cultural Customization: The Future is Here

Verlagsort Oxford
Sprache englisch
Maße 152 x 229 mm
Gewicht 330 g
Themenwelt Informatik Web / Internet Web Design / Usability
ISBN-10 0-7506-7849-6 / 0750678496
ISBN-13 978-0-7506-7849-0 / 9780750678490
Zustand Neuware
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