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The Culturally Customized Web Site - Nitish Singh, Arun Pereira

The Culturally Customized Web Site

Buch | Hardcover
176 Seiten
2016
Routledge (Verlag)
978-1-138-13615-1 (ISBN)
CHF 235,65 inkl. MwSt
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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

Nitish Singh, Arun Perepson

Preface
Chapter 1: Culture: The New Imperative in Web Design
Chapter 2: The Rationale for Cultural Customization
Chapter 3: A Cultural Values Framework for Web Design
Chapter 4: Cultural Customization: Individualism-Collectivism
Chapter 5: Cultural Customization: Uncertainty Avoidance
Chapter 6: Cultural Customization: Power Distance
Chapter 7: Cultural Customization: Masculinity-Femininity
Chapter 8: Cultural Customization: High-Low Context
Chapter 9: Cultural Customization: The Future is Here

Erscheinungsdatum
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Gewicht 385 g
Themenwelt Informatik Web / Internet Web Design / Usability
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Volkswirtschaftslehre
ISBN-10 1-138-13615-8 / 1138136158
ISBN-13 978-1-138-13615-1 / 9781138136151
Zustand Neuware
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