Styling Beyond Instagram
Schiffer Publishing Ltd (Verlag)
978-0-7643-6318-4 (ISBN)
Imagine spending your days telling visual stories, dreaming up ideas for photo shoot, scouring boutiques, flea markets, and antique shops for the perfect prop, working with beautiful objects, and collaborating with photographers, art directors, and other creative minds. Prop styling encompasses all of these!
Professional stylist Robin Zachary explains how to choose which type of prop styling is best for your goals: tabletop, food, crafts, events, soft goods, interiors, and more.
Learn:
How to create client questionnaires and win jobs
Best processes for estimating your costs and pricing your services
How to choose props, surfaces, and backdrops
How to arrange objects to tell a story or sell a product
The logistics of photo shoots
How to craft an environment to exhibit a specific theme and cohesive style
How to advocate for yourself in negotiating with clients
How to photograph and film
Networking tips and how to promote yourself and your business
The styling resources section provide key tools: checklists, schedule plans, helpful forms, and more to help you work like a pro. Plus, tips and suggestions from a range of successful professional and emerging stylists.
This comprehensive, zingy guide to the business of prop styling helps newcomers skip over some first-timer failures and approach styling work professionally.
Robin Zachary has styled and directed hundreds of fashion and still-life shoots around the world. The creator of The Prop Styling Experience®, a custom-designed hands-on styling workshop, she is also contributing home editor at Bridal Guide Magazine and its former creative director. Zachary is a frequent speaker at conferences and workshops. She has been on the faculty of Fashion Institute of Technology and has taught classes at the New York Botanical Gardens, the Penumbra Foundation, and West Elm. Her clients span corporate product brands, national magazines, e-commerce, and social media. She lives in New York City. www.thepropstylingexperience.com www.robinzachary.com
CONTENTS
Preface: Why I Wrote This Book
Introduction
About Me & How I Became a Prop Stylist
SECTION 1: GETTING THERE
What Is Prop Styling?
• Prop Styling Is…
• Media Outlets
• Why is Prop Styling so Appealing?
How does one become a Prop Stylist?
What Type of Person Becomes a Prop Stylist?
• Developing your Personal Style
• What are you good at?
• Assess your Creative Skills
• Lifestyle Considerations
Professional Prop Styling Niches
• Food stylist Spotlight: [name to come]
Prop Styling for Events and Experiences
Professional Stylist, Content Creator, Influencer, Photographer + examples
• Stylists on Social media
• Infographic
• Maker, Seller, Shop Owner
SECTION 2: THE JOB EXPLAINED
A Day in the Life of a Prop Stylist
Possible Prop Styling Roles
What is a Creative Brief?
Creative Direction
• Client Questionnaire
• Mood Boards
How to Plan a Kick Ass Photo Shoot – A Timeline
Photo Shoot Logistics and Worksheet Intro
• Photoshoot planning/brainstorming worksheet
• Merchandise Shopping list
• Pickups and Deliveries
• Photo shoot Call Sheet
• Credits for Items Photographed
• Job Estimating Worksheet
Renting vs. Buying vs. Borrowing Props
• Prop House spotlight: [name to come]
Essential Prop, Surface and Backdrop Collection
• Props to Own
• Surfaces
• Backdrops
• Aquiring, Procuring and Collecting Props
Packing and Transporting Props
Styling Assistants
• Styling Assistant Duties
• Styling Assistant Etiquette
• Stylist Assistant Spotlight: [name to come]
Being on Set
• Working with Clients: It’s All About Them.
SECTION 3: THE BUSINESS
What are Your Goals?
Presenting Your Work
Define Your Brand But Avoid Being Too Nichey
Should you Fake it till you Make It?
What Do I Charge?
• Sample Budget or Estimate
• Making/Preparing Your Invoice
Styled Shoots, Test Shoots or “Credit Only” Shoots
Agency Representation
Where the Work is or Finding Work
• Styling on Staff
• Styling for Freelance or Part Time Gigs
• How do Clients Find You?
SECTION 5: WRAP UP
Styling Myths
Opportunities for Stylists
In Closing
• The Prop Styling Experience
• Where to Go Next
SECTION 6: APPENDIX
Styling Resource Guide: What you need to know to find things in your area
The Styling Kit
• Styling Kit Items
Planning Worksheets Intro
• Photoshoot planning/brainstorming worksheet
• Merchandise Shopping list
• Pickups and Deliveries
• Photo shoot Call Sheet
• Credits for Items Photographed
• Job Estimating Worksheet
Glossary
CREATIVE RESOURCES
What are you shooting?
4 essential elements
Photo Orientation
Placement and Arranging
Working with Color and texture
Storytelling: establishing the theme and style
Other assorted tips
Sketching and using thumbnails
Moodboards how-to
Photo frames
| Erscheinungsdatum | 23.08.2022 |
|---|---|
| Zusatzinfo | Over 80 color images |
| Verlagsort | Atglen |
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Gewicht | 1179 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Sachbuch/Ratgeber ► Freizeit / Hobby ► Kreatives Gestalten | |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| Mathematik / Informatik ► Informatik ► Web / Internet | |
| Sozialwissenschaften ► Pädagogik ► Berufspädagogik | |
| ISBN-10 | 0-7643-6318-2 / 0764363182 |
| ISBN-13 | 978-0-7643-6318-4 / 9780764363184 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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