Business in Africa in the Era of Digital Technology

Essays in Honour of Professor William Darley

James Baba Abugre, Ellis L.C. Osabutey, Simon P. Sigué (Herausgeber)

Buch | Hardcover

XVII, 174 Seiten

2021 | 1st ed. 2021
Springer International Publishing (Verlag)
978-3-030-70537-4 (ISBN)

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This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater capabilities and affecting the development of Africa, and this volume explores the impact of such change. This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.

James Baba Abugre is a Human Resource Management and Communication Researcher, as well as a Senior Lecturer at the University of Ghana Business School, Ghana. He focuses on the interaction of actors in resolving effective human resource development and management in institutions. His teaching and research areas are in Human Resource Management in multinational companies (MNCs) and local organisations. Specifically, he researches in HRM practices and communication and engagement of employees in organisations.
Ellis L.C. Osabutey is a Reader at University of Roehampton, UK. His research is in International Business and Management, with specific focus on Foreign Direct Investment, Technology and Knowledge Transfer, Human Resource and International Management, and SME Innovation Strategies. His empirical interest is focused on, but not limited to, Sub-Saharan Africa.
Simon Sigué is a member of Faculty of Business at Athabasca University, Canada, as well as Professor Extraordinaire at Tshwane University of Technology, South Africa, an honorary professor at the Universidad de Los Andes, Colombia, and an adjunct professor at Kwame Nkrumah University of Science and Technology, Ghana. His research covers issues such as franchising, marketing channel, customer relationship management, game theory, international marketing and trade, and corruption.

1. Introduction to "Business in Africa in the Era of Digital Technology".- 2. Digitalization in Africa: The case of public programs in Ghana.- 3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era.- 4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective.- 5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa.- 6. Social Media and Economic Development: The Role of Instagram in Developing Countries.- 7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective.- 8. Supply chain management systems in Africa: insights from Nigeria.- 9. Understanding rural micro and small business marketing practices in Ghana.- 10. Attitudes to Globalization in the Public, Private and NGO Sectors.

Erscheinungsdatum	30.06.2021
Reihe/Serie	Advances in Theory and Practice of Emerging Markets
Zusatzinfo	XVII, 174 p. 13 illus., 12 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Gewicht	445 g
Themenwelt	Mathematik / Informatik ► Informatik
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Digitalization in Africa • Digitizing Human Resource Development in Africa • Human Resource Management (HRM) in the Digital Era • Professor William Darley • Role of Instagram in Africa • Supply chain management systems in Africa
ISBN-10	3-030-70537-4 / 3030705374
ISBN-13	978-3-030-70537-4 / 9783030705374
Zustand	Neuware