One-to-one Web Marketing
Build a Relationship Marketing Strategy One Customer at a Time
Seiten
2001
|
2nd ed.
John Wiley & Sons Inc
978-0-471-40400-2 (ISBN)
John Wiley & Sons Inc
978-0-471-40400-2 (ISBN)
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This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools.
This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
This title focuses on a customer-oriented marketing strategy. It assists in understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. It features checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. The CD-ROM includes interactive checklists, customizable templates, expanded databases, and live demos of several one-to-one technologies.
Foreword. Acknowledgements. Introduction. One-to-One Web Marketing Overview. One-to-One Web Site Personalization. One-to-One E-Mail. One-to-One Web Advertising and Promotion. One-to-One Web Community. One-to-One Web Data Analysis. One-to-One Web CRM. One-to-One Web Collaboration. One-to-One Web Privacy. The One-to-One Web Marketing Future. Index.
| Erscheint lt. Verlag | 9.2.2001 |
|---|---|
| Zusatzinfo | Ill. |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 190 x 235 mm |
| Gewicht | 652 g |
| Einbandart | Paperback |
| Themenwelt | Mathematik / Informatik ► Informatik ► Web / Internet |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-40400-4 / 0471404004 |
| ISBN-13 | 978-0-471-40400-2 / 9780471404002 |
| Zustand | Neuware |
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