One-to-One Web Marketing (eBook)

Build a Relationship Marketing Strategy One Customer at a Time

Cliff Allen, Deborah Kania, Beth Yaeckel (Autoren)

eBook Download: PDF

2001 | 2. Auflage
368 Seiten
John Wiley & Sons (Verlag)
978-0-471-01371-6 (ISBN)

Infos

A comprehensive resource on implementing a one-to-one marketingstrategy on the WebWith its unique focus on customer-oriented marketing strategy,One-to-One Web Marketing immediately became a bestseller amongInternet business books when it was first published in 1998. Now ina second edition, this is still the only comprehensive resource forunderstanding and applying the latest technologies, tools,products, and solutions for one-to-one marketing on the Web. With40% new material, the Second Edition features a full arsenal ofchecklists, flowcharts, templates, vendor lists, scriptingexamples, and other tools and information that readers can use toevaluate and implement one-to-one technologies.

Inhalt

Foreword.Acknowledgements.Introduction.One-to-One Web Marketing Overview.One-to-One Web Site Personalization.One-to-One E-Mail.One-to-One Web Advertising and Promotion.One-to-One Web Community.One-to-One Web Data Analysis.One-to-One Web CRM.One-to-One Web Collaboration.One-to-One Web Privacy.The One-to-One Web Marketing Future.Index.

Rezensionen

"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)

Produkt-Details

• Erscheint lt. Verlag: 9.7.2001
• Sprache: englisch
• Themenwelt: Informatik ► Office Programme ► Outlook
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Computer Science • Informatik • Internet • internet business • Marketing • Wirtschaft / Werbung, Marketing
• ISBN-10: 0-471-01371-4 / 0471013714
• ISBN-13: 978-0-471-01371-6 / 9780471013716